Tag Archives: trade show exhibit

Stall & Expo Management

As marketing tactics go, an advertising is pretty much the most creative thing. Place a catchy caption with an impressive imagery to support it and a big prominent business logo. Well… In recent times, there is absolutely many different things to look into marketing. There are advertisements, exhibitions, stall, kiosks, campaigns and so much more.

Exhibition and Stalls were not a usual marketing tool unless for a FMCG product or handicrafts. But, with the advancements in every manner and every field Exhibitions and stalls have become a major marketing tool for every business. An exhibition stall or an expo booth is the very likely place where your business and brand is going to matter the most in the span of an exhibition. Therefore, creating an impressive impact is pretty much necessary. So, it’s not a bad idea to put a little thought and planning into its design, of your expo booth or a stall design. Here are some things to consider when you design your horse’s living space.

Basic Dimensions

stall-design

There is no ideal size for a stall; depending on the size of the stall given by the event planners it is going to be your showroom cum office cum shop cum brand profile for the next couple of days. For small businesses like stationery or ceramics or DIYs, a 10 feet by 10 feet space probably is sufficient, but for commercial aspects you cannot restrict to single size. Of course, the limitations for stall size can be invariable as per the event organisers. Balancing these norms and producing a unique brand positioning through them is a tedious task. This is where stall designers, event companies and interior decorators come for your assistance. According to your business requirement they can consult you with the best possible option and in a reasonable budget.

Material and Finish

If you’re planning a stall with a proposed budget, you might have to work within the limits of material and the fabrication (such as POP finish, LED beams, in built structure etc.). Anew material for stall fronts and partitions is polypropylene, popularly known as “plastic boards.” Its credible and been tested in Europe for more than 10 years. They might be slightly expensive, they are no-maintenance and extremely safe. The individual plastic panels are approximately 11-2 inches thick, and are hollow. They have an innovative fixture method which is in a tongue-and-groove fashion that won’t loosen even with the impact of a heavy unloads, but can be taken apart and moved around if necessary. Therefore, if you have a frequent use of exhibitions and stalls this material will be a worthy investment.

Shape and Size

A countable budget might make a stall impossible, in some cases, to make your stalls square. Consider the width of your central aisle, for example–you want it to be at least long and spacious across in order to be able to manoeuvre your products, services, customer desks etc. without feeling short of elbow room. If you plan to set up a singular desk structure, there is no need of aisle or a platform, it would not require any generous dimensions. That could mean that your stalls take on a rectangular rather than a square shape. A great many stalls make up in length what they lack in depth, and a stall which is rectangular can be workable.

In terms of ceiling height, less is better in terms of safety and ventilation. Higher ceilings also means more wiring and light which will increase the risk of disaster and also your budget unnecessarily.

Most architects would agree the more the length, the brighter your stall can be. All the more, the furniture adds to the look and impression of your stall which reflects your brand. The pricey looking logo is the giveaway to your customers while they will be engrossed in the information provided by your sales desk in the exhibition. Therefore, when building a stall for an exhibition these are some basic things to be considered. If you are not quite aware about such detail intricate, you might need a help of advertising agency or event and expo planners.

Social Media is the Boss

Year 2016 has seen a lot of progress on the social media front. Social media trends are catching up like never before & it is becoming one of the best mediums to advertise brands to the world.  The greatest perk of social media marketing is that it bridges the gap between the customers & the brands.  People no longer wait to see the newspaper or television ads about their favorite brands but keep themselves updated on social media by following the brands.
2016 seems to be an exciting year for social marketers as there is some constant upgradation happening on the front. There some new & ongoing trends every marketer should keep an eye on

Live Streaming Video:

Offline events can be enjoyed easily by this social trend which is a boon in today’s time. We can view & enjoy streaming of live videos on various social media platforms now. Consumers now can have faster access to events by logging on Social Media in real time.  Miss Malini, one of India famous bloggers took to this trend and had unbelievable viewers to her videos.

 

Social Trading:

Since people spend maximum amount of time on the internet, brands catch their target audience by advertising on social media.  Maximum brands have introduced their individual retail website where the consumers can have a look at the latest collections. According to a recent survey, brand promotions done on social platforms have more conversions than traditional media.  Statistics in 2015 show:

  • Facebook introduced more ads than any other social platform
  • Youtube being a close competitor of Facebook added more ads in numbers which are visually very impactful
  • Twitters direct Buy button  still used immensely
  • Instragram rolled out its action oriented ad format
  • Pinterest now has buyable pins

Real Time Engagement:

Living upto customer expectations on social media is becoming a task for the brands. Social media keeps customers always connected & customers demand quick and easy solutions in real time.  Consumers are more likely to complain on social media than go with age old company complaint policy. In 2015, consumers complained about brands 879 million times . 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour.

What if the brands don’t reply to? They lose customer loyalty. 2016 has tools for faster responses like social listening & automation tools.  Social Media is fast moving & so is your business expected to.

Search Engine Optimization ( SEO) :

With all the technology & internet trends catching up, Content is still the King.  Businesses now stress more on content strategies & advertising which has more organic content.  Reaching out to the audiences with the correct content is the real challenge.  Also having the right SEO ranking is very important.  According to Google maximum number of people do not even read the search results Page 2 onwards. 33 % of the traffic go for the first listed item from Google’s organic search.