Tag Archives: trade show booth design

5 Golden Rules for Exhibition

The off-season sales is a tedious task for any brand. May it be a well-known brand or just any upcoming lesser known brand; if there is no sales there is no survival. As opposed to the sales season, the lull market is a sign of using of various advertising tools. It is a myth that retails industries like jewellery, fashion, home décor are nowhere in the effective persona of a lull market. The economic conditions or the seasonal ups and down, however, make way for exhibitions, advertising and stall displays. Wherever you go, whichever is your business industry these five golden rules for any exhibition, stall or a trade show is a win-win to a little uplift for your sales.

exhibition

Keep up the trend:
A simple mundane display in every exhibition or stall is rather outdated. True, the sizes and dimensions change as per the trade show; so, make a change in your product display style as well. Make a trendy variation according to the highlight of the then time.

Make a central piece:
Examine how your stall magnifies the customers and how much does a stall which has minimal display but a properly planned display inventory relates with its customer. Visually attractive displays attract more potential consumers and thus evolves a strong sense of familiarity with the brand.

Identify the product need:
Every exhibition is different, yet every exhibition is the same. Even if the exhibition differs, your product is meant for the same audience and has same objective. Try to change the highlights of the product as per your exhibition’s need.

Synchronize your marketing script:
The next important part for an exhibition is how well your package your stall or the product on the display. What is seen by the naked eye by your consumers is not the only thing of your product. A display will lack a wording, description or an educational sign. This is what a marketing or a sales script will suffice. Likewise, hire a marketing or an advertising agency that can identify these traits for your product. How well your sales team presents your product makes your product affable to your target audience. Therefore, make a synchronized system with the designs or layout you have finalized for your display.

Referral marketing:
This may seem a little amateur but keeping a ledger and adding referrals through display branding is a great way to create a database for future marketing. Expose a customer to maximum benefits; this will create a belonging sense to the customer thus making them habitual with your brand even before the display show.

Thus when it comes for an exhibition or a display stall, you could showcase lifestyle graphics that help customers associate to your products. For example, a real estate stall could display an image of a family cozied up the living room, emitting the happy feelings that put shoppers in a good mood.

A jewelry store could display a woman cherishing her bond with the jewelry, creating an association between the store’s jewelry and a habitual brand.

Branding in Exhibition and Expo

Some businesses have a different approach when we speak of marketing trends, they most certainly do not over budget their advertising campaigns. Instead, they stand out with their brand promises through ways and means of exhibition or stall design or booth design. Exhibitions are the most favorable and cost effective solutions for instant brand promotion. Just like any marketing tool, some things should be considered while displaying your brand in expo or exhibition.

First and foremost is the arrangement of your brand value on the display panel. While you would like to focus more on what all should be expressed or communicated, going overboard can be a risky game to be played in an expo. Poor arrangement, cluttered design structure or an unattractive entrance is a big No-No for any display. Therefore, proper planning and structure will work wonders for your exhibition stall or trade show display. Analyse the branding space of your stall, make the most simplistic and equally balanced design.

A stall is a display space just like your office cabin or your room. Hence, what suits your office cabin interiors will definitely go for your stall. Thus, if your stall is small, keep the designs light coloured and precise. This will give a feeling of free space and airy. If however, if you have a long stall, fill it with multiple accessories and décor spaces to create a statement for your brand. Vertical arrangement for long stalls makes a simplistic décor.

To add to the effect, club your stall design with use of innovative display tools like fascia or logo embodiment and designs that pop out. Such techniques will add a status to your display thus making you stand out amongst others.
Apart from the look and feel, pay attention to the colour scheme of your stall. A brand is recognizable by mostly three attributes; the logo, the tagline and the brand colours representation your logo. While designing a layout or a colour scheme for your stall, look for colours that can match with your brand attributes. This will create a mark of your brand while at the exhibition as well as for the spectators.

Next, you need to understand is the presentation of your stall. The stall is set, the designs are done and the layout has been sort through. Now, the most important part is the compatible infrastructure for your stall. If you have to co-ordinate with your on-lookers keep a specific space assigned for it and design accordingly. Do not merge the layout of this space with that of your general brand design. This will ensure your on-lookers the special attention that require is appropriately dealt with.

Lighting is another part which must be considered in an exhibition stall. However, avoid the corner lightings or frame lightings when you are considering any exhibition stall. Light up your stall in the mid (which does not mean you ignore the corner pieces). The bright yellow lights are most preferred in the exhibition stalls as they create a flair of well-lit, structured and spacious display quarters.

Thus, with a perfect combination of lights, fabrication, accessories and colour technique you have a complete brand promotion display without trying too hard to look good.

Trade Show Tips for Exhibitors

Running a booth at a trade show or exhibition is tough and most of the times very exhausting. But this is the way to showcase your product all over the world, this is how commerce has to be conducted by many business sectors, so you should definitely make the best of it!

Trade show conventions allow both small and large businesses to compete on the same platform, no matter how big their trade show budget is. There are few things that trade show exhibitors do that can make an impact on their success at expos, but there are also many things that successful exhibitors avoid that are equally as important.

blank trade show booth for designers

Assuming you have your preparations, here are some ideas to help make your investment in trade shows and exhibitions more productive, more profitable, and even more rewarding.

1. Deciding booth place and what you want to put there

At a tradeshow, booth location can be beneficial or it can be harmful. One way to be sure you’ve got the best location in the trade show is to search for all the parameters that are essential for selecting a perfect booth place. Pick a stall design expert like Optimist advertising agency in Pune and set up a meeting to open up the discussion of what your company needs to stand out at your show. What are your objectives for being on the show and how best can you represent those objectives and your brand?

2. Customer Engagement is important

Always remember the first impressions are everlasting. A customer is not bound or determined to get to you. Don’t turn off customers with a poor experience. If your booth doesn’t make people want to stop by, you’ll never get them to take their next steps (i.e. learn more, purchase), no matter how good your product is. Remember, an experience a customer had with you can be memorable even though your product is the common.

3. Choosing a right booth staff

Your staff will be the face of your company at the trade show, so having a team that is enthusiastic, knowledgeable on your products or services, outgoing, and timely are important characteristics of these people. Having a staffer who is lazy, won’t make eye contact with attendees, knows very little about the products, and clearly doesn’t want to be there will reflect poorly on your business and would hurt your chances of generating all of the leads wanted to get the best return on investment.

4. Focus on post marketing and follow ups

For most of the exhibitors, the real work starts after the exhibition ends, i.e. converting all qualified leads into sales. So you must prepare your standard follow-up contact messages and literature in advance, set yourself a deadline to get these out — within the next week? and do make time for all those invaluable, top-priority follow-up calls?

Choose the best stall designers who know very well about industrial stall design, exhibition booth design and exhibition stand design to make your booth look more attractive. As an exhibitor, this list may also give you ideas on how to more fully harvest the potential value of trade shows, or perhaps how to better explain their value. With all these suggestions, put on a great exhibit show with great success and have fun.

Trade Show – Behind the Scenes

Are you planning to hit the next exhibition or trade show to exhibit your product? Are you losing your mind over the design and execution of your stall? It’s high time you panic, because your stall is your brand face. It represents the brand image and says profuse things about your brand at a glance.

Exhibitions gives vivid opportunities to brands to reach their target audience on a personal level. Such events attract target customers to the stall where there can be a direct conversation between the buyer and seller. Majorly to attract customers, the stall or booth at the trade show/ exhibition should be very pleasing and visually impactful.

One such very exquisite and opulent stall was created by us (OPTIMIST BRAND DESIGN) for our revered client AKSHA GROUP. The stall space was taken at SAKAAL VASTU – one of the biggest property expos in Pune and Pimpri Chinchwad. Aksha Group was also the Title Sponsor of the event. This plush stall was created right at the entrance of the expo which caught the eye of every passerby. The magnificent stall was 24*4 square meters, which the biggest space taken up by any brand at the expo.

When our client came to us with the thought of participating at an expo, we made sure we created something very divergent and classy for him. We created maximum branding space along with a VIP zone where the customers had a warm discussion with the sales team. Since we had a pantry at the stall, every customer was greeted warmly with all kinds of beverages.

Small details like the color of the couch, style of the chair or display banners were well coordinated. The entire stall was branded in such a way that every detail about the projects of Aksha Group was visible to anybody entering the stall. The logo of the brand was made of actual poly carbonate that was later used at the corporate office of the client. Enough time and attention was given to minute details which led to the entire setup of the stall in 4 days. The staff comprised of everyone from fabricators, painters, carpenters, electricians to the interior decorators. My team made sure all the work was done well in advance and the stall looked ravishing on the day of the expo.

The stall turned out to be the one with maximum number of walk-ins and also the one having maximum number of bookings done at the event. While it was Aksha Groups debut participation at the expo we made sure it was his best experience with maximum conversion. We as a team had a wonderful experience in designing and executing the entire stall space for our client who was over whelmed with the response he got at the exhibition. We look forward to create such elusive yet appealing stalls for more brands in future.