Tag Archives: stall designing in pune

The idea behind Gruhamev Jayate

This August we successfully designed & strategized a marketing campaign for our client Aksha Group called Gruhameva Jayate. This group mainly features budget friendly homes for their buyers. Currently they have six ongoing projects in Pune in their kitty. Their Chairman, has long vision of helping every single person buy a house of their own. This kind hearted person wants to make the house buying process stress & hassle free for the common man.

When Mr. Chaudhary, Chairman – Aksha Group came to us with his vision, we well understood his idea & conceived the Gruhamev Jayate campaign for Aksha Group aiming to offer 2000+ options to its buyers. Like Satyamev Jayate ( which is means “Truth alone triumphs.”), a mantra from our ancient Indian history we chose the campaign name Gruhamev Jayate – No more struggle for home. This title had to depict the battle every home buyer has to fight for buying a house of his own.
Unlike most real estate campaigns which are sales oriented we wanted this campaign to be more common people oriented. The communication of the campaign was decided to be like very simple that reached the hearts of the common man. Of course, the offers that Aksha Group had like the Convenient payment options, Family health coverage for every buyer with no additional charges were very thoughtful & buyer centric.

The campaign communication was decided to go on Print & Digital Media. Print included newspaper ads & OOH.

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The resulting outcome of campaign was brilliant and yet again the client was overwhelmed with our work. At Optimist Brand Design we try create some of the best & innovative designs & strategies of our diverse clientele. And that is why we are regarded as the best advertising agency in Pune.

Stall & Expo Management

As marketing tactics go, an advertising is pretty much the most creative thing. Place a catchy caption with an impressive imagery to support it and a big prominent business logo. Well… In recent times, there is absolutely many different things to look into marketing. There are advertisements, exhibitions, stall, kiosks, campaigns and so much more.

Exhibition and Stalls were not a usual marketing tool unless for a FMCG product or handicrafts. But, with the advancements in every manner and every field Exhibitions and stalls have become a major marketing tool for every business. An exhibition stall or an expo booth is the very likely place where your business and brand is going to matter the most in the span of an exhibition. Therefore, creating an impressive impact is pretty much necessary. So, it’s not a bad idea to put a little thought and planning into its design, of your expo booth or a stall design. Here are some things to consider when you design your horse’s living space.

Basic Dimensions

stall-design

There is no ideal size for a stall; depending on the size of the stall given by the event planners it is going to be your showroom cum office cum shop cum brand profile for the next couple of days. For small businesses like stationery or ceramics or DIYs, a 10 feet by 10 feet space probably is sufficient, but for commercial aspects you cannot restrict to single size. Of course, the limitations for stall size can be invariable as per the event organisers. Balancing these norms and producing a unique brand positioning through them is a tedious task. This is where stall designers, event companies and interior decorators come for your assistance. According to your business requirement they can consult you with the best possible option and in a reasonable budget.

Material and Finish

If you’re planning a stall with a proposed budget, you might have to work within the limits of material and the fabrication (such as POP finish, LED beams, in built structure etc.). Anew material for stall fronts and partitions is polypropylene, popularly known as “plastic boards.” Its credible and been tested in Europe for more than 10 years. They might be slightly expensive, they are no-maintenance and extremely safe. The individual plastic panels are approximately 11-2 inches thick, and are hollow. They have an innovative fixture method which is in a tongue-and-groove fashion that won’t loosen even with the impact of a heavy unloads, but can be taken apart and moved around if necessary. Therefore, if you have a frequent use of exhibitions and stalls this material will be a worthy investment.

Shape and Size

A countable budget might make a stall impossible, in some cases, to make your stalls square. Consider the width of your central aisle, for example–you want it to be at least long and spacious across in order to be able to manoeuvre your products, services, customer desks etc. without feeling short of elbow room. If you plan to set up a singular desk structure, there is no need of aisle or a platform, it would not require any generous dimensions. That could mean that your stalls take on a rectangular rather than a square shape. A great many stalls make up in length what they lack in depth, and a stall which is rectangular can be workable.

In terms of ceiling height, less is better in terms of safety and ventilation. Higher ceilings also means more wiring and light which will increase the risk of disaster and also your budget unnecessarily.

Most architects would agree the more the length, the brighter your stall can be. All the more, the furniture adds to the look and impression of your stall which reflects your brand. The pricey looking logo is the giveaway to your customers while they will be engrossed in the information provided by your sales desk in the exhibition. Therefore, when building a stall for an exhibition these are some basic things to be considered. If you are not quite aware about such detail intricate, you might need a help of advertising agency or event and expo planners.

Branding: The identity of promotion

Advertising is a science!! With this statement done, you might conclude either the writer might have lost her mind or she simply does not take the field seriously. But that’s what audiences (and in this case the readers) have a tendency to instantly jump to final decisions. But if you would take a few moments and try to reason out this fact you might quite understand as to why I would say that.
Just like any chemical composition, advertising is also a combination of different elements and compounds. Also, if we really dig to deep roots we keep hearing many scientists saying that science in fact is an art. According to all the theorists and applied scientists when an invention is made, it is a work of art and imagination. Similarly isn’t any ad the foundation of same process? A process is another world. And in that world, exists different facets and where I metaphor them as an entire family. When you consider a single piece as ad, you might not understand this metaphor. But consider an ad as a whole series of campaign with use of different media and different communication. Of this entire family, Branding is just a part; but this part has its major hold onto everything. Branding isn’t just a story to tell by ways of logo, color, designing and use of different fonts. It is a system, a discipline, a personality with an abstract but calculative behavior. As and when this behavior becomes prevalent, the journey of this family member starts promoting and bringing sensible results to the family. No-one has actually constructed a phenomenon how a brand brings these results. But when you look carefully you will realize its potential. You probably might be wondering how often any brand has developed in the said sequence. Considering the heritage brands, they have had their behavior and have evolved in their journey; with their family extending and innovating.

The backgrounds are phenomenal with a careful study and scrutinized planning of branding. Not only does branding help the advertising process, it has described a socio-economic back drop in many ways. The in-film branding, the referential series metaphors, the spoofs of the brands all are in fact other faces of the same person. We might just wish to say as and when the person is prompted from a general society to the celebrity world, how it evolves and how it develops with help of media is a tricky business. Mostly it is said not all can handle stardom but when a brand is being born it is actually made for stardom. So the advertising, public relation, fame-game everything is a part of its life. How the creators and makers maintain it and effect with respect makes branding the big brother for advertising. How the big brother makes his own identity and helps the family to root in the fame society makes every brand a personality with eminence and endeavor.

EVERYTHING A LAYMAN WISHES TO KNOW ABOUT ADVERTISING

Now-a-days everyone is talking about advertising & its importance in business. Lot of businesses are spending heaps of money in advertising their products. Every time I switch on the TV series of ads keeping displaying on every channel we put on. Each one is innovative than the other. 30 seconds of the ad is fully utilized to convey a message that would create lasting impressions on the mind of the audience. Once my friend was frustrated of these ads that he asked me, “Why it that all the time I have to watch these ads on television, before movies also listen to them of radio and waste my time?”

So to all my highly irritated pals, let’s understand from scratch what is advertising basically & how it has emerged as one most vital recipe to bring business to people.

What is advertising?
“Advertising is a form of marketing communication used to promote or sell something, usually a business product or service.” So it’s a technique used to drive people’s attention towards ones product or service.

How did advertising come to us?
The gift of advertising came from the ancient civilization. In Egypt, papyrus was used to make sales messages & wall posters. Lost & found messages were written on papyrus was also practiced in ancient Greek & Rome. Oral advertising was practiced in ancient Chinese culture in the form of music & poems. Other means of advertising in the ancient world were Wall/Rock painting, poems, plays, calligraphy etc. The 20th Century ushered a new dawn in the field of advertising.

Why Advertise?
The logic is simple, if you want your product or service to reach larger number of people at the same time, you’ll have to advertise. The type & medium of advertising will come secondary. Of course, the advertisement has to be powerful as it’s the first impression on the minds of the customers.

Which are the different ways in which one can advertise?
From time to time, the channels of advertising keep upgrading. With conventional advertising like newspaper, magazines still being on racks, the use of direct mail, social media caught like fire & helped advertising to transcend physical barriers.
Primitively only print advertisements we used. Then came radio and television and now the extensive use of internet has opened new avenues like social media advertisement, goggle ads, banners & pop ups etc. With vivid forms of advertising available today, one must pick a potent ad via the right channel to ensure it reaches the target audience of the product.

Jhakkas Man up for a competition

While I was roaming around in the citybuzz I noticed something that caught my eye. It wasn’t that weird or even that beautiful for that matter. It was a simple ad of another real estate project. The difference was in the scheme they have to offer. Similar to maple ad only with no discrepancies our very own Jhakkas man was promoting another lucky draw scheme for real estate. While I thought this might turn the hill just it happened out for maple, I saw another ad this time on social media. Only then did it catch my interest. Otherwise brand shy Anil Kapoor does put himself into the brand endorsement world where a lucky draw home is equally appealed to its audiences. Known for his living habits from Dharavi, he has aptly been branded for the product or service the scheme calls for.

This is exactly what happens. Brand endorsements have a different sense of grabbing audiences’ interests. Why do brand endorsements actually work? Is it because of the face or because of the space? Well no one can put it perfectly. But, glamour does play an important role in advertising world. From rural population to urbane psychology; bollywood celebrities have always caught every spectator’s eye. Brand endorsements are not just a photo shoot or an ad campaign here or there. It is an inclusion of interactive approach by both brand ambassador and the marketer. Thus, the thought process while selecting someone for a brand promotion involves a proactive brand ambassador. So, even if a product is young and enthusiastic but if you choose a socially ignorant or social media shy celebrity the brand will hamper more negatively than being promoted. There are some who like bollywood glamour, while there are some who cue up to sports personalities. An interesting part of brand endorsement is the role played by each media. It’s not just images and TVCs of brand endorsers those appeals to target groups; but what they have had to say. There’s no secret, media encashes all this gossip into a fruitful media meat. There is an ancient saying; a person is smart but people are dumb. When your favourite personalities (or role models) say something, do something or show something you have an invincible loyalty towards it. This is how brand endorsement marketing actually promotes itself, based on the faith of the one person promoting. As times changed, the role of brand endorser changed from appearance to promotion. With the advent of today’s media part to a complete adoption of the brand stakes has grown out to be a brand positioning in today’s marketing world.

Latest Marketing Fashion.

Advertising and marketing are the two sides of the same coin. When one wants to get into technical details and plan the tedious and highly serious notions; Marketing is the concept for them. This said, one will be more interested in the fiscal returns, investment profits and the growth curve achieved through all efforts by the business development professionals. However, it is totally forgotten that wherever these professional and tedious things lack, Advertising and mass communication comes to their rescue.

The art of selling creative trends clubbed with profit curve and inquisitive urge for digital knowledge and product promotion is advertising. The base definition may be so simple and easy but the evolution and the changing trends have seen many nuances. The basic newspaper ad to the foremost innovative trend of digital marketing. When one sits around to understand and move along the practicing trend of digital marketing there are so many advancements. A couple years back, Facebook had had its monopoly in the social media market. Slowly and eventually, twitter grabbed in. Then came the artistic runner ups; Pinterest, Instagram. But one never had the slightest hint that these sprinters will grab the marketing trend and advertise themselves as the ace players.
When one speaks about marketing, the old picture that comes to mind was a critically framed well-dressed young man with his sales kit in the brief case. Gradually this young salesman changed to a funky dressed messy haired art directors. The main diet for these crazy young art minders started when serious professionals tried and invested in the advertising market. Very few know the real journey of advertising from packaged products to a well-established entertainment industry. The most thriving marketing products is the entertainment industry. Films and TV screens need the utmost marketing tendencies. From posters to one liner quotes; whatever strategies that come in action advertise the niche product and the right move for branding the right amount and right quality. When the era evolved, so did the techniques. Posters and magazine interviews have been replaced by social apps and media pages. PR activities have gained much greater response.
So what do we learn from the advertising achievers is how to balance the graph of marketing tactics and creative strategies. One of the best strategy that has earned a greater mass communication and thus a progressive business was seen by the FIFA song. When the FIFA season creeps in, so do the products and songs and series start promoting the psychological marketing tendency. Back then the only media available used a prime clock of run time. Since then, time and technology evolved and the best possible strategy put forward an independent social app in the last FIFA season. If not such tactics, what more can advertising relate itself in the market is yet to be found.
Digital marketing or to be very precise Digital advertising has yet to see the best possible time for itself. What is now, is the ascending progressive market it has started gaining for itself. When Digital advertisers will spark up their creativity and the newest technology will support their ideas, marketing will see its new and innovative way for communication and business bargain.