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Branding: The identity of promotion

Advertising is a science!! With this statement done, you might conclude either the writer might have lost her mind or she simply does not take the field seriously. But that’s what audiences (and in this case the readers) have a tendency to instantly jump to final decisions. But if you would take a few moments and try to reason out this fact you might quite understand as to why I would say that.
Just like any chemical composition, advertising is also a combination of different elements and compounds. Also, if we really dig to deep roots we keep hearing many scientists saying that science in fact is an art. According to all the theorists and applied scientists when an invention is made, it is a work of art and imagination. Similarly isn’t any ad the foundation of same process? A process is another world. And in that world, exists different facets and where I metaphor them as an entire family. When you consider a single piece as ad, you might not understand this metaphor. But consider an ad as a whole series of campaign with use of different media and different communication. Of this entire family, Branding is just a part; but this part has its major hold onto everything. Branding isn’t just a story to tell by ways of logo, color, designing and use of different fonts. It is a system, a discipline, a personality with an abstract but calculative behavior. As and when this behavior becomes prevalent, the journey of this family member starts promoting and bringing sensible results to the family. No-one has actually constructed a phenomenon how a brand brings these results. But when you look carefully you will realize its potential. You probably might be wondering how often any brand has developed in the said sequence. Considering the heritage brands, they have had their behavior and have evolved in their journey; with their family extending and innovating.

The backgrounds are phenomenal with a careful study and scrutinized planning of branding. Not only does branding help the advertising process, it has described a socio-economic back drop in many ways. The in-film branding, the referential series metaphors, the spoofs of the brands all are in fact other faces of the same person. We might just wish to say as and when the person is prompted from a general society to the celebrity world, how it evolves and how it develops with help of media is a tricky business. Mostly it is said not all can handle stardom but when a brand is being born it is actually made for stardom. So the advertising, public relation, fame-game everything is a part of its life. How the creators and makers maintain it and effect with respect makes branding the big brother for advertising. How the big brother makes his own identity and helps the family to root in the fame society makes every brand a personality with eminence and endeavor.

This is my design

The design industry is what we call it now, but graphics has always been just a part of this design industry. Although a backbone of the design industry, graphic isn’t the only integral part. The integral part of this design industry is the designers. When designers put their minds to work they can create the impossible; or at least that’s what is presumable. When after a brief experience and the vast knowledge of the industry what and how does a designer actually work?

There needs to be some adherence to the practical experience he might have gained; or they must be some consideration of the language and the communication channel the design is put forward to. Howsoever, all the considerations are just a hymn and in reality have just maintained it the books or in such articles. Every design is unique and every designer is independent; that’s how a trending revolution for the design industry is inculcated. Recently when I was reading a similar article, some of the comments caught my eye and kept me thinking on the factors on which a designer is thought for his art. A consistent design with the applicable thought process brings out the best in designer. It might rather be that how well versed and high presence of mind a designer has, how challenging his rush for new idea makes him struggle brings out the self-evolving highly innovative and the current features of the design. A design should not follow any code, any system but should reveal its unique discipline. A design should recreate a new meaning, a new boundary and new horizon for itself and the challenges it will come across in the future. Certainly, the designer can reminisce the experience and the knowledge and still create an independent world of possibilities. Making a design is just like hunting for that perfect smell which takes you far away but its worth the journey; and when you get back you know you have achieved the epitome for excellence. All this clubbed with constructive consumerism makes the same design a profitable account. And when the design becomes a profitable medium, isn’t the whole macabre converts to aphrodisiac.

Latest Marketing Fashion.

Advertising and marketing are the two sides of the same coin. When one wants to get into technical details and plan the tedious and highly serious notions; Marketing is the concept for them. This said, one will be more interested in the fiscal returns, investment profits and the growth curve achieved through all efforts by the business development professionals. However, it is totally forgotten that wherever these professional and tedious things lack, Advertising and mass communication comes to their rescue.

The art of selling creative trends clubbed with profit curve and inquisitive urge for digital knowledge and product promotion is advertising. The base definition may be so simple and easy but the evolution and the changing trends have seen many nuances. The basic newspaper ad to the foremost innovative trend of digital marketing. When one sits around to understand and move along the practicing trend of digital marketing there are so many advancements. A couple years back, Facebook had had its monopoly in the social media market. Slowly and eventually, twitter grabbed in. Then came the artistic runner ups; Pinterest, Instagram. But one never had the slightest hint that these sprinters will grab the marketing trend and advertise themselves as the ace players.
When one speaks about marketing, the old picture that comes to mind was a critically framed well-dressed young man with his sales kit in the brief case. Gradually this young salesman changed to a funky dressed messy haired art directors. The main diet for these crazy young art minders started when serious professionals tried and invested in the advertising market. Very few know the real journey of advertising from packaged products to a well-established entertainment industry. The most thriving marketing products is the entertainment industry. Films and TV screens need the utmost marketing tendencies. From posters to one liner quotes; whatever strategies that come in action advertise the niche product and the right move for branding the right amount and right quality. When the era evolved, so did the techniques. Posters and magazine interviews have been replaced by social apps and media pages. PR activities have gained much greater response.
So what do we learn from the advertising achievers is how to balance the graph of marketing tactics and creative strategies. One of the best strategy that has earned a greater mass communication and thus a progressive business was seen by the FIFA song. When the FIFA season creeps in, so do the products and songs and series start promoting the psychological marketing tendency. Back then the only media available used a prime clock of run time. Since then, time and technology evolved and the best possible strategy put forward an independent social app in the last FIFA season. If not such tactics, what more can advertising relate itself in the market is yet to be found.
Digital marketing or to be very precise Digital advertising has yet to see the best possible time for itself. What is now, is the ascending progressive market it has started gaining for itself. When Digital advertisers will spark up their creativity and the newest technology will support their ideas, marketing will see its new and innovative way for communication and business bargain.