Tag Archives: stall design

Trade Show Tips for Exhibitors

Running a booth at a trade show or exhibition is tough and most of the times very exhausting. But this is the way to showcase your product all over the world, this is how commerce has to be conducted by many business sectors, so you should definitely make the best of it!

 

Trade show conventions allow both small and large businesses to compete on the same platform, no matter how big their trade show budget is. There are few things that trade show exhibitors do that can make an impact on their success at expos, but there are also many things that successful exhibitors avoid that are equally as important.

 

blank trade show booth for designers

 

Assuming you have your preparations, here are some ideas to help make your investment in trade shows and exhibitions more productive, more profitable, and even more rewarding.

 

1. Deciding booth place and what you want to put there

 

At a tradeshow, booth location can be beneficial or it can be harmful. One way to be sure you’ve got the best location in the trade show is to search for all the parameters that are essential for selecting a perfect booth place. Pick a stall design expert like Optimist advertising agency in Pune and set up a meeting to open up the discussion of what your company needs to stand out at your show. What are your objectives for being on the show and how best can you represent those objectives and your brand?

 

2. Customer Engagement is important

 

Always remember the first impressions are everlasting. A customer is not bound or determined to get to you. Don’t turn off customers with a poor experience. If your booth doesn’t make people want to stop by, you’ll never get them to take their next steps (i.e. learn more, purchase), no matter how good your product is. Remember, an experience a customer had with you can be memorable even though your product is the common one.

 

3. Choosing a right booth staff

 

Your staff will be the face of your company at the trade show, so having a team that is enthusiastic, knowledgeable on your products or services, outgoing, and timely are important characteristics of these people. Having a staffer who is lazy, won’t make eye contact with attendees, knows very little about the products, and clearly doesn’t want to be there will reflect poorly on your business and would hurt your chances of generating all of the leads wanted to get the best return on investment.

 

4. Focus on post marketing and follow ups

 

For most of the exhibitors, the real work starts after the exhibition ends, i.e. converting all qualified leads into sales. So you must prepare your standard follow-up contact messages and literature in advance, set yourself a deadline to get these out — within the next week? and do make time for all those invaluable, top-priority follow-up calls?

 

Choose the best stall designers who know very well about industrial stall design, exhibition booth design and exhibition stand design to make your booth look more attractive. As an exhibitor, this list may also give you ideas on how to more fully harvest the potential value of trade shows, or perhaps how to better explain their value. With all these suggestions, put on a great exhibit show with great success and have fun.

Trade Show – Behind the Scenes

Are you planning to hit the next exhibition or trade show to exhibit your product? Are you losing your mind over the design and execution of your stall? It’s high time you panic, because your stall is your brand face. It represents the brand image and says profuse things about your brand at a glance.

Exhibitions gives vivid opportunities to brands to reach their target audience on a personal level. Such events attract target customers to the stall where there can be a direct conversation between the buyer and seller. Majorly to attract customers, the stall or booth at the trade show/ exhibition should be very pleasing and visually impactful.

One such very exquisite and opulent stall was created by us (OPTIMIST BRAND DESIGN) for our revered client AKSHA GROUP. The stall space was taken at SAKAAL VASTU – one of the biggest property expos in Pune and Pimpri Chinchwad. Aksha Group was also the Title Sponsor of the event. This plush stall was created right at the entrance of the expo which caught the eye of every passerby. The magnificent stall was 24*4 square meters, which the biggest space taken up by any brand at the expo.

When our client came to us with the thought of participating at an expo, we made sure we created something very divergent and classy for him. We created maximum branding space along with a VIP zone where the customers had a warm discussion with the sales team. Since we had a pantry at the stall, every customer was greeted warmly with all kinds of beverages.

Small details like the color of the couch, style of the chair or display banners were well coordinated. The entire stall was branded in such a way that every detail about the projects of Aksha Group was visible to anybody entering the stall. The logo of the brand was made of actual poly carbonate that was later used at the corporate office of the client. Enough time and attention was given to minute details which led to the entire setup of the stall in 4 days. The staff comprised of everyone from fabricators, painters, carpenters, electricians to the interior decorators. My team made sure all the work was done well in advance and the stall looked ravishing on the day of the expo.

The stall turned out to be the one with maximum number of walk-ins and also the one having maximum number of bookings done at the event. While it was Aksha Groups debut participation at the expo we made sure it was his best experience with maximum conversion. We as a team had a wonderful experience in designing and executing the entire stall space for our client who was over whelmed with the response he got at the exhibition. We look forward to create such elusive yet appealing stalls for more brands in future.