Tag Archives: media agency

5 Golden Rules for Exhibition

The off-season sales is a tedious task for any brand. May it be a well-known brand or just any upcoming lesser known brand; if there is no sales there is no survival. As opposed to the sales season, the lull market is a sign of using of various advertising tools. It is a myth that retails industries like jewellery, fashion, home décor are nowhere in the effective persona of a lull market. The economic conditions or the seasonal ups and down, however, make way for exhibitions, advertising and stall displays. Wherever you go, whichever is your business industry these five golden rules for any exhibition, stall or a trade show is a win-win to a little uplift for your sales.

exhibition

Keep up the trend:
A simple mundane display in every exhibition or stall is rather outdated. True, the sizes and dimensions change as per the trade show; so, make a change in your product display style as well. Make a trendy variation according to the highlight of the then time.

Make a central piece:
Examine how your stall magnifies the customers and how much does a stall which has minimal display but a properly planned display inventory relates with its customer. Visually attractive displays attract more potential consumers and thus evolves a strong sense of familiarity with the brand.

Identify the product need:
Every exhibition is different, yet every exhibition is the same. Even if the exhibition differs, your product is meant for the same audience and has same objective. Try to change the highlights of the product as per your exhibition’s need.

Synchronize your marketing script:
The next important part for an exhibition is how well your package your stall or the product on the display. What is seen by the naked eye by your consumers is not the only thing of your product. A display will lack a wording, description or an educational sign. This is what a marketing or a sales script will suffice. Likewise, hire a marketing or an advertising agency that can identify these traits for your product. How well your sales team presents your product makes your product affable to your target audience. Therefore, make a synchronized system with the designs or layout you have finalized for your display.

Referral marketing:
This may seem a little amateur but keeping a ledger and adding referrals through display branding is a great way to create a database for future marketing. Expose a customer to maximum benefits; this will create a belonging sense to the customer thus making them habitual with your brand even before the display show.

Thus when it comes for an exhibition or a display stall, you could showcase lifestyle graphics that help customers associate to your products. For example, a real estate stall could display an image of a family cozied up the living room, emitting the happy feelings that put shoppers in a good mood.

A jewelry store could display a woman cherishing her bond with the jewelry, creating an association between the store’s jewelry and a habitual brand.

For faster conversions try Inbound Marketing

In today time when anybody thinks of buying a house they don’t just go to the sales office of the project directly after seeing fancy hoardings or newspaper ads of Bollywood stars promoting the project. Purchasing a house is a big decision. Especially in today’s time when home prices are soaring into the sky.

When anyone decides to buy a house & if any realty project ad appeals to the person they would first RESEARCH. Ideally first go to Google, type the project name then check their website, social media pages, and their reviews. The research doesn’t end there. Check other projects in the desired area & its vicinity. Check & compare rates, reviews that are given by existing users.

This actually means that even the realty project owners have to keep themselves updated on the digital platforms to catch buyers there. Having a neat, informative website is very important. The website actually gives the first impression about any company or brand. But let’s face it, with tones of websites being available on the internet how will it actually catch the right website you’re looking for. There may be so many of realty projects with the same name.

In the digital world where almost all brands are registered on the internet, your brand needs a voice & that’s where Inbound Marketing comes in.

What is Inbound Marketing?

Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, SEO, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. The basis of inbound marketing is CONTENT.

Inbound Marketing ensures you reach the right audience with the right content at the right time & on right platform. It is strategically placing the right content on the internet to catch the audiences by studying the audience psychology.
For example : When I am looking for a house in Koregaon Park, I will go to the internet & type Best Realty Project in Koregaon Park & check the first link that comes in the results and if I have time then check some other links below it. People don’t even bother to check page 2, 3 and so on.

At Optimist Brand Design we make strategies that would lead your business to the first page where it would catch the eye of the audience instantly

Our Inbound Marketing strategy includes:

  • Website/ Landing Page optimized for search engines
  • Blogs – optimized for search engines
  • Social media
  • Articles
  • Mailers
  • Videos
  • Newsletters
  • Case studies etc

Ofcourse, outbound & inbound advertising go hand –in- hand. Outbound marketing gives that little push for conversions. We cannot completely ignore it. But Inbound Marketing creates the actual impact & helps majorly in conversions.

For more information on our Inbound Marketing Services, check http://optimist.co.in/digitalmedia.html

Social Media is the Boss

Year 2016 has seen a lot of progress on the social media front. Social media trends are catching up like never before & it is becoming one of the best mediums to advertise brands to the world.  The greatest perk of social media marketing is that it bridges the gap between the customers & the brands.  People no longer wait to see the newspaper or television ads about their favorite brands but keep themselves updated on social media by following the brands.
2016 seems to be an exciting year for social marketers as there is some constant upgradation happening on the front. There some new & ongoing trends every marketer should keep an eye on

Live Streaming Video:

Offline events can be enjoyed easily by this social trend which is a boon in today’s time. We can view & enjoy streaming of live videos on various social media platforms now. Consumers now can have faster access to events by logging on Social Media in real time.  Miss Malini, one of India famous bloggers took to this trend and had unbelievable viewers to her videos.

 

Social Trading:

Since people spend maximum amount of time on the internet, brands catch their target audience by advertising on social media.  Maximum brands have introduced their individual retail website where the consumers can have a look at the latest collections. According to a recent survey, brand promotions done on social platforms have more conversions than traditional media.  Statistics in 2015 show:

  • Facebook introduced more ads than any other social platform
  • Youtube being a close competitor of Facebook added more ads in numbers which are visually very impactful
  • Twitters direct Buy button  still used immensely
  • Instragram rolled out its action oriented ad format
  • Pinterest now has buyable pins

Real Time Engagement:

Living upto customer expectations on social media is becoming a task for the brands. Social media keeps customers always connected & customers demand quick and easy solutions in real time.  Consumers are more likely to complain on social media than go with age old company complaint policy. In 2015, consumers complained about brands 879 million times . 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour.

What if the brands don’t reply to? They lose customer loyalty. 2016 has tools for faster responses like social listening & automation tools.  Social Media is fast moving & so is your business expected to.

Search Engine Optimization ( SEO) :

With all the technology & internet trends catching up, Content is still the King.  Businesses now stress more on content strategies & advertising which has more organic content.  Reaching out to the audiences with the correct content is the real challenge.  Also having the right SEO ranking is very important.  According to Google maximum number of people do not even read the search results Page 2 onwards. 33 % of the traffic go for the first listed item from Google’s organic search.