Tag Archives: exhibition stall

Get, Set…. Click: In the Fascinating lands of Pachgani

Summers bring out the tourists in everybody. As the temperature rises, the energy level of people keeps on increasing. But when June creeps in, the whopping rush of getting children back and running into school is always on priority. They say, every job has holiday except for Moms; we move on and paraphrase it to every job has a holiday except for parenthood. Worrying for a child to get good grades, good school and good education is the goal of each parent. Assuming you have the knowledge of expensive structure at any school. An exception to this is Dnyandeep English medium School and Hostel. The infrastructure and the location of the school make it on a different facade. Amidst the Pachgani hostels and Wai town, DEMS promises an atmosphere of sports, environment and complete attainment to proactive education and with exclusive reasonable fees.
The promising students and picturesque environment called for school photography project. Our photographer and art director captured scenes and images that celebrated the spirit of schooling beautifully. Every classroom, every child, every staff co-operated with extra enthusiasm. The hostel, the mess and the grounds made us go back into the times of our school days.

 

Having digitally active target audience, we promoted DEMS in a traditional way with the turn of events into the digital world. The challenge was grabbing the attention of the tourists travelling into the summer hotness while their enjoyment lasted. Hence, we started up with outdoor branding. Gradually people gave way and we were well off on our social platform. The main objective of the campaign was educating the parents about a school with all major resources few kilometres away. So our Digital Strategist cooked up an idea of all mathematical operations implemented in school. Within days the Likes and shares on the page increased.

Outdoor hoarding at Katraj Highway.

The increase in enquiries to the school was a major reward for the digital and advertising strategy.

Increase in parents’ engagement and response rate.
Tweets and retweets, likes and shares. People started taking in more action and DEMS was put on the Maharashtra map.
The resulting 10th students were also felicitated on social platform that involved the parents with tags and comments.

This is my design

The design industry is what we call it now, but graphics has always been just a part of this design industry. Although a backbone of the design industry, graphic isn’t the only integral part. The integral part of this design industry is the designers. When designers put their minds to work they can create the impossible; or at least that’s what is presumable. When after a brief experience and the vast knowledge of the industry what and how does a designer actually work?

There needs to be some adherence to the practical experience he might have gained; or they must be some consideration of the language and the communication channel the design is put forward to. Howsoever, all the considerations are just a hymn and in reality have just maintained it the books or in such articles. Every design is unique and every designer is independent; that’s how a trending revolution for the design industry is inculcated. Recently when I was reading a similar article, some of the comments caught my eye and kept me thinking on the factors on which a designer is thought for his art. A consistent design with the applicable thought process brings out the best in designer. It might rather be that how well versed and high presence of mind a designer has, how challenging his rush for new idea makes him struggle brings out the self-evolving highly innovative and the current features of the design. A design should not follow any code, any system but should reveal its unique discipline. A design should recreate a new meaning, a new boundary and new horizon for itself and the challenges it will come across in the future. Certainly, the designer can reminisce the experience and the knowledge and still create an independent world of possibilities. Making a design is just like hunting for that perfect smell which takes you far away but its worth the journey; and when you get back you know you have achieved the epitome for excellence. All this clubbed with constructive consumerism makes the same design a profitable account. And when the design becomes a profitable medium, isn’t the whole macabre converts to aphrodisiac.