Tag Archives: exhibit design

5 Golden Rules for Exhibition

The off-season sales is a tedious task for any brand. May it be a well-known brand or just any upcoming lesser known brand; if there is no sales there is no survival. As opposed to the sales season, the lull market is a sign of using of various advertising tools. It is a myth that retails industries like jewellery, fashion, home décor are nowhere in the effective persona of a lull market. The economic conditions or the seasonal ups and down, however, make way for exhibitions, advertising and stall displays. Wherever you go, whichever is your business industry these five golden rules for any exhibition, stall or a trade show is a win-win to a little uplift for your sales.

exhibition

Keep up the trend:
A simple mundane display in every exhibition or stall is rather outdated. True, the sizes and dimensions change as per the trade show; so, make a change in your product display style as well. Make a trendy variation according to the highlight of the then time.

Make a central piece:
Examine how your stall magnifies the customers and how much does a stall which has minimal display but a properly planned display inventory relates with its customer. Visually attractive displays attract more potential consumers and thus evolves a strong sense of familiarity with the brand.

Identify the product need:
Every exhibition is different, yet every exhibition is the same. Even if the exhibition differs, your product is meant for the same audience and has same objective. Try to change the highlights of the product as per your exhibition’s need.

Synchronize your marketing script:
The next important part for an exhibition is how well your package your stall or the product on the display. What is seen by the naked eye by your consumers is not the only thing of your product. A display will lack a wording, description or an educational sign. This is what a marketing or a sales script will suffice. Likewise, hire a marketing or an advertising agency that can identify these traits for your product. How well your sales team presents your product makes your product affable to your target audience. Therefore, make a synchronized system with the designs or layout you have finalized for your display.

Referral marketing:
This may seem a little amateur but keeping a ledger and adding referrals through display branding is a great way to create a database for future marketing. Expose a customer to maximum benefits; this will create a belonging sense to the customer thus making them habitual with your brand even before the display show.

Thus when it comes for an exhibition or a display stall, you could showcase lifestyle graphics that help customers associate to your products. For example, a real estate stall could display an image of a family cozied up the living room, emitting the happy feelings that put shoppers in a good mood.

A jewelry store could display a woman cherishing her bond with the jewelry, creating an association between the store’s jewelry and a habitual brand.

Branding in Exhibition and Expo

Some businesses have a different approach when we speak of marketing trends, they most certainly do not over budget their advertising campaigns. Instead, they stand out with their brand promises through ways and means of exhibition or stall design or booth design. Exhibitions are the most favorable and cost effective solutions for instant brand promotion. Just like any marketing tool, some things should be considered while displaying your brand in expo or exhibition.

First and foremost is the arrangement of your brand value on the display panel. While you would like to focus more on what all should be expressed or communicated, going overboard can be a risky game to be played in an expo. Poor arrangement, cluttered design structure or an unattractive entrance is a big No-No for any display. Therefore, proper planning and structure will work wonders for your exhibition stall or trade show display. Analyse the branding space of your stall, make the most simplistic and equally balanced design.

A stall is a display space just like your office cabin or your room. Hence, what suits your office cabin interiors will definitely go for your stall. Thus, if your stall is small, keep the designs light coloured and precise. This will give a feeling of free space and airy. If however, if you have a long stall, fill it with multiple accessories and décor spaces to create a statement for your brand. Vertical arrangement for long stalls makes a simplistic décor.

To add to the effect, club your stall design with use of innovative display tools like fascia or logo embodiment and designs that pop out. Such techniques will add a status to your display thus making you stand out amongst others.
Apart from the look and feel, pay attention to the colour scheme of your stall. A brand is recognizable by mostly three attributes; the logo, the tagline and the brand colours representation your logo. While designing a layout or a colour scheme for your stall, look for colours that can match with your brand attributes. This will create a mark of your brand while at the exhibition as well as for the spectators.

Next, you need to understand is the presentation of your stall. The stall is set, the designs are done and the layout has been sort through. Now, the most important part is the compatible infrastructure for your stall. If you have to co-ordinate with your on-lookers keep a specific space assigned for it and design accordingly. Do not merge the layout of this space with that of your general brand design. This will ensure your on-lookers the special attention that require is appropriately dealt with.

Lighting is another part which must be considered in an exhibition stall. However, avoid the corner lightings or frame lightings when you are considering any exhibition stall. Light up your stall in the mid (which does not mean you ignore the corner pieces). The bright yellow lights are most preferred in the exhibition stalls as they create a flair of well-lit, structured and spacious display quarters.

Thus, with a perfect combination of lights, fabrication, accessories and colour technique you have a complete brand promotion display without trying too hard to look good.