Tag Archives: digital marketing companies in Pune

The Interconnection between Design and Marketing

For any agency, Design and marketing are two sides of the same coin. There is good design and then there is a design that fits well in all marketing parameters. However aesthetically good the design maybe, if it fails to achieve its goal or desired outcome then it is of no good to the brand.

It’s very important for any designer to understand the aim of the design before he/she gets going on the given task. The framework of designing is research. Understanding the product well, researching about it and deeply understanding the consumer behavior, their likes –dislikes is the ideal process that should be followed. If you don’t understand your target audience how will you deliver your message and get desired outcome.

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In such cases, agencies play a very vital role in deciding the fortune of the brand. Just satisfying the brand aesthetically doesn’t work. The agency needs to have expertise in marketing the brand well than just artistically designing creative’s for them. At the end of the day, the emphasize is on the outcome of the creative. The difference in work lies between two agencies again ie a creative ad agency & a brand design agency.

A creative ad agency would work to please you through a beautiful ad but a brand design agency would work to not create good but an effective ad or marketing collaterals for the brand. By an effective ad I mean an ad that strategically create good brand value and reaches the right audience at the right place. Analysis and strategy together take a good design long way. Creating a good design with the correct content but not placing it in front of the correct audience is an extreme wrong way of marketing.

For eg. Marketing a luxurious hand bag brand at local Bus Stand

Or

A mechanical spare part producer putting up an ad in a beauty and lifestyle magazine, is a severe case of marketing disaster.

The idea behind any marketing collateral design should be reaching its target audience. So a deep thought should be given about its target audiences, their whereabouts. In fact in print media ie in the highly read newspaper also, placing your advert strategically is very important. Placing a leisure trip advert on a city crime page is a blunder.

One such unfortunate thing seemed to happen in today’s Newspaper. Negligence of the agency let to the downfall of the advertisement and eventually the brand.

Right side advert of a Travel agency unfortunately placed right next to a crime article that states city’s fraud travel agent that duped money from its customer and denied them basic facilities like food on the vacation.

A case of sheer carelessness by the agency of placing a leisure travel companies ad on a city news crime sheet. Lack of strategy and research work leads to such unfortunate disasters. The agency designed a good ad but failed to strategically place it.

At Optimist Brand Design we understand the brand needs and hence work accordingly. We are the top brand design company, advertising agency and Digital marketing agency in Pune.

Digital marketing- Yes or No

What is the difference between digital marketing and social media ads? To answer honestly, not much! Social media ads are in fact a small version of digital marketing itself. However, most people confuse them with Google ads. These ads too are included in digital marketing. If you go searching on the internet, you might find loads of articles and write ups on this topic. But, before starting let’s just objectify whether your business needs digital marketing or no. It’s a myth that e-commerce sites significantly need digital marketing. In an era where everything is run at a touch of fingertips, every business is passionate about having their digital presence. Digital Branding can be of great help to the business but only when you have worked on your goals for it and achieving results accordingly. Having an unrealistic goal for digital marketing can prove hazardous. Focus on what do you need from it. If you want to gain audience conversion, make a fruitful content and communicate it directly. If however, you are looking only for digital presence then telling what your product/service does will be beneficial.

Social media is a casual approach to your audience. Therefore, the things that you cannot materialize in PPC, can be made possible on social media. The cliched question-answer approach will give you in fact good result. Simple, plain content with this approach cannot be mismatched. Question and answers have a direct way for telling your audiences what your product/service does and what to expect from it. Although social media has reached momentously to a varied audience, balancing both PPCs and social media ads is the best way if you are thinking about digital marketing.

However, another problem that has risen is coping up with the constant new updates of social media is the need of the hour. If you must have followed Facebook or twitter from their earlier days, you can quite well understand what I am talking about. With the business competition rising, being active and being updated with the digital marketing tactics will prove equally futuristic in the long run.

Understanding the target audience even on digital platform helps for remarketing as well. Most marketing agencies lack in this regard and thus the failure of most digital campaigns. This can be avoided if you yourself take keen interests in understanding the modules and general know-how’s of social media, digital marketing and PPCs. Although not a part of digital marketing, but, big data gives a substantial foundation for the all new age marketing trends. Determining the objective and the communication for your online consumers enhances the success rate of ROI through digital marketing. Most agencies have jumped into this trend so fast that half of them don’t know how to calculate while half of them don’t show it to the marketers. Therefore, once you have set your objective next step in action will be understanding what the marketing agency is offering. Most certainly, you would want to run towards local media agency because they are familiar and easily adjustable. But, have a quick study on these certain points to make your business up and running even in digital platform.

For faster conversions try Inbound Marketing

In today time when anybody thinks of buying a house they don’t just go to the sales office of the project directly after seeing fancy hoardings or newspaper ads of Bollywood stars promoting the project. Purchasing a house is a big decision. Especially in today’s time when home prices are soaring into the sky.

When anyone decides to buy a house & if any realty project ad appeals to the person they would first RESEARCH. Ideally first go to Google, type the project name then check their website, social media pages, and their reviews. The research doesn’t end there. Check other projects in the desired area & its vicinity. Check & compare rates, reviews that are given by existing users.

This actually means that even the realty project owners have to keep themselves updated on the digital platforms to catch buyers there. Having a neat, informative website is very important. The website actually gives the first impression about any company or brand. But let’s face it, with tones of websites being available on the internet how will it actually catch the right website you’re looking for. There may be so many of realty projects with the same name.

In the digital world where almost all brands are registered on the internet, your brand needs a voice & that’s where Inbound Marketing comes in.

What is Inbound Marketing?

Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, SEO, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. The basis of inbound marketing is CONTENT.

Inbound Marketing ensures you reach the right audience with the right content at the right time & on right platform. It is strategically placing the right content on the internet to catch the audiences by studying the audience psychology.
For example : When I am looking for a house in Koregaon Park, I will go to the internet & type Best Realty Project in Koregaon Park & check the first link that comes in the results and if I have time then check some other links below it. People don’t even bother to check page 2, 3 and so on.

At Optimist Brand Design we make strategies that would lead your business to the first page where it would catch the eye of the audience instantly

Our Inbound Marketing strategy includes:

  • Website/ Landing Page optimized for search engines
  • Blogs – optimized for search engines
  • Social media
  • Articles
  • Mailers
  • Videos
  • Newsletters
  • Case studies etc

Ofcourse, outbound & inbound advertising go hand –in- hand. Outbound marketing gives that little push for conversions. We cannot completely ignore it. But Inbound Marketing creates the actual impact & helps majorly in conversions.

For more information on our Inbound Marketing Services, check http://optimist.co.in/digitalmedia.html

The Logo Designing Theory

A Logo is a combination on text & graphic that represents the identity of your company.  It creates a visual symbol that becomes the face of your business. It is how your business is recognized & reflects your businesses personality.  It is very difficult to go in the market without a logo.  In simple language logo is a mental shortcut to the product or company.

Imagine brand names like Microsoft, Amazon, Zara, Ola or McDonalds, KFC & Subway. When you were reading these names you could actually mentally visualize their logos. That’s the power of a logo & that’s the effect a good, powerful logo has on people.

At Optimist Brand Design we have created some really powerful & good logos for some of our revered clients.
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When a client has a logo to be designed, we follow a concrete strategy that leads to an effective logo design. It includes understanding the clients business, research, development, feedback & final changes.
1. Understanding the client’s product & its nature: We have one on one meeting or telephonic conversation with the client & understand their business & why they need a logo. The basis of any logo design is to understand WHY the logo is needed or WHAT is the nature of business?

2. Research: Once we get a fair idea of what the client actually wants, we further go ahead and research more about the company & its competitors in the market.

3. Inspirations & Sketching: Then we check for some online references like online logo galleries. Our designers love to check the latest trends in the design industry & keep themselves updated. Basic scribbles & sketches on paper of the first look of the logo is made.

4. Professional Implementation: Once these scribble gets a green signal from our Creative Director the logo is then made professionally in Adobe Illustrator which a professional designing tool used by all designers. Different versions of the logo are made like white, black & colorful. Using various backgrounds, shapes & lines.

5. Client Feedback: After creating different versions the logo is sent to the client for its feedback. 85% times they love & agree what we design for them. They select the best out of the options we present to them.

6. Final revisions: Incase there are any changes to be made in the design we revise the design & deliver the final logo design to the client. A mockup is created by placing the logo on various stationeries & advertising material for the client to have a better understanding as to how the logo will look.

To know more about our Logo Designing Program, check http://www.optimist.co.in/logo.html

The new trend sets in… And which is here to stay for long…

Looking just 5 years back nobody would probably have said as internet the driving force for everything. It was there, but it was just a mere presence. But now, without it one cannot survive. Amongst the basic necessities of humankind it has become such a crucial part that it might take up first place in the basic necessities.

What changed in these 5 years? Technically everyone says in last five years. But frankly not much changed in 5 years. Like the green revolution and the white revolution, you can say it is a digital revolution. And the pioneers of this digital revolution are but many.
Pinpointing to digital marketing is one module of this revolution. First, it started as some media player. Then gradually, it became an uprising. An uprising of knowledge, an uprising of talent and an uprising of business.

Many businesses came up as one new method to turn up their start up to something more; and only those businesses paid heed who didn’t have anything to lose. But, this approach made them the best players in the business world. Thus everybody started with new age business tactics: Digital Marketing.

One of the key reasons as to digital marketing is the cost effectiveness and the resultant scenario. The minor charge of investments and the results define the success for digital marketing.All the more, with more progression in the sector there was whole shift in paradigm. The hiring in this particular sector boosted with a shift in the educational guidelines. Now many institutes have shaped their course structure promoting Digital media in the upfront.

The basic modules of digital media marketing enhance the digital business prominently. SEO and SEM boosts the digital presence. Earlier it was not necessary that the whole world should know about you. However, the evolution of the digital world has inadvertently led to it.

SMO and SMM have rationalized the social promotions for the businesses. Thus a new wave for maintaining public relations. With these hand in hand, Digital marketing attains a perfect model for generating leads into conversions.

Before, Digital marketing lead generation was a back end process that only marketing people knew about. With marketing now on the upfront that everyone knows about or has a clear picture about; lead generation is whole new driving force.

Now, whatever communication you choose or whatever media you opt, marketing is the suffix that generates progress and growth for everybody. Email marketing, Display ad (another way to say marketing), content marketing etc.

All in All, the new trend that sets does not usually survive as a media. But Digital Marketing stamped its roots so deep that it emerged as whole branch for business promotion. Mark any business sector, Digital marketing is the one media which cannot be ignored at all. And the one who ignores thus ignores the business development in itself.

Branding: The identity of promotion

Advertising is a science!! With this statement done, you might conclude either the writer might have lost her mind or she simply does not take the field seriously. But that’s what audiences (and in this case the readers) have a tendency to instantly jump to final decisions. But if you would take a few moments and try to reason out this fact you might quite understand as to why I would say that.
Just like any chemical composition, advertising is also a combination of different elements and compounds. Also, if we really dig to deep roots we keep hearing many scientists saying that science in fact is an art. According to all the theorists and applied scientists when an invention is made, it is a work of art and imagination. Similarly isn’t any ad the foundation of same process? A process is another world. And in that world, exists different facets and where I metaphor them as an entire family. When you consider a single piece as ad, you might not understand this metaphor. But consider an ad as a whole series of campaign with use of different media and different communication. Of this entire family, Branding is just a part; but this part has its major hold onto everything. Branding isn’t just a story to tell by ways of logo, color, designing and use of different fonts. It is a system, a discipline, a personality with an abstract but calculative behavior. As and when this behavior becomes prevalent, the journey of this family member starts promoting and bringing sensible results to the family. No-one has actually constructed a phenomenon how a brand brings these results. But when you look carefully you will realize its potential. You probably might be wondering how often any brand has developed in the said sequence. Considering the heritage brands, they have had their behavior and have evolved in their journey; with their family extending and innovating.

The backgrounds are phenomenal with a careful study and scrutinized planning of branding. Not only does branding help the advertising process, it has described a socio-economic back drop in many ways. The in-film branding, the referential series metaphors, the spoofs of the brands all are in fact other faces of the same person. We might just wish to say as and when the person is prompted from a general society to the celebrity world, how it evolves and how it develops with help of media is a tricky business. Mostly it is said not all can handle stardom but when a brand is being born it is actually made for stardom. So the advertising, public relation, fame-game everything is a part of its life. How the creators and makers maintain it and effect with respect makes branding the big brother for advertising. How the big brother makes his own identity and helps the family to root in the fame society makes every brand a personality with eminence and endeavor.

EVERYTHING A LAYMAN WISHES TO KNOW ABOUT ADVERTISING

Now-a-days everyone is talking about advertising & its importance in business. Lot of businesses are spending heaps of money in advertising their products. Every time I switch on the TV series of ads keeping displaying on every channel we put on. Each one is innovative than the other. 30 seconds of the ad is fully utilized to convey a message that would create lasting impressions on the mind of the audience. Once my friend was frustrated of these ads that he asked me, “Why it that all the time I have to watch these ads on television, before movies also listen to them of radio and waste my time?”

So to all my highly irritated pals, let’s understand from scratch what is advertising basically & how it has emerged as one most vital recipe to bring business to people.

What is advertising?
“Advertising is a form of marketing communication used to promote or sell something, usually a business product or service.” So it’s a technique used to drive people’s attention towards ones product or service.

How did advertising come to us?
The gift of advertising came from the ancient civilization. In Egypt, papyrus was used to make sales messages & wall posters. Lost & found messages were written on papyrus was also practiced in ancient Greek & Rome. Oral advertising was practiced in ancient Chinese culture in the form of music & poems. Other means of advertising in the ancient world were Wall/Rock painting, poems, plays, calligraphy etc. The 20th Century ushered a new dawn in the field of advertising.

Why Advertise?
The logic is simple, if you want your product or service to reach larger number of people at the same time, you’ll have to advertise. The type & medium of advertising will come secondary. Of course, the advertisement has to be powerful as it’s the first impression on the minds of the customers.

Which are the different ways in which one can advertise?
From time to time, the channels of advertising keep upgrading. With conventional advertising like newspaper, magazines still being on racks, the use of direct mail, social media caught like fire & helped advertising to transcend physical barriers.
Primitively only print advertisements we used. Then came radio and television and now the extensive use of internet has opened new avenues like social media advertisement, goggle ads, banners & pop ups etc. With vivid forms of advertising available today, one must pick a potent ad via the right channel to ensure it reaches the target audience of the product.