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The idea behind Gruhamev Jayate

This August we successfully designed & strategized a marketing campaign for our client Aksha Group called Gruhameva Jayate. This group mainly features budget friendly homes for their buyers. Currently they have six ongoing projects in Pune in their kitty. Their Chairman, has long vision of helping every single person buy a house of their own. This kind hearted person wants to make the house buying process stress & hassle free for the common man.

When Mr. Chaudhary, Chairman – Aksha Group came to us with his vision, we well understood his idea & conceived the Gruhamev Jayate campaign for Aksha Group aiming to offer 2000+ options to its buyers. Like Satyamev Jayate ( which is means “Truth alone triumphs.”), a mantra from our ancient Indian history we chose the campaign name Gruhamev Jayate – No more struggle for home. This title had to depict the battle every home buyer has to fight for buying a house of his own.
Unlike most real estate campaigns which are sales oriented we wanted this campaign to be more common people oriented. The communication of the campaign was decided to be like very simple that reached the hearts of the common man. Of course, the offers that Aksha Group had like the Convenient payment options, Family health coverage for every buyer with no additional charges were very thoughtful & buyer centric.

The campaign communication was decided to go on Print & Digital Media. Print included newspaper ads & OOH.

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The resulting outcome of campaign was brilliant and yet again the client was overwhelmed with our work. At Optimist Brand Design we try create some of the best & innovative designs & strategies of our diverse clientele. And that is why we are regarded as the best advertising agency in Pune.