Tag Archives: creative advertising

New ways to upgrade your website

Over the last decade, websites have gained broader perspective. From generic information sharing about the product/ service to interact with the rightful customer without knocking on their doors to increase business, website has become a new tool of online marketing. Of course, to add to this upkeep, social media has encouraged their own talent into the new way of marketing. So what exactly happens when designing a website? Here are some trending tactics that have changed the designing aspects of websites nowadays.

The most and foremost hot topic is responsive websites. As the 21st century has developed, technology keeps a front foot in every scenario. Think of anything, and the first thing comes in your mind is the technology. May it be food, FMCG, or even a bottle gathering business; all are run by the most upgraded technological support. So what exactly is responsive web designing? Responsive as the word suggests, means something that responds. So a website that is responsive means it responds to most certain gadgets it is being explored onto. Every gadget has their own operational aspect. Interacting with those aspects, and keeping the website as is in every gadget is what happens. Therefore, what happens in responsive websites is that how much ever the resolution your website opens out to be exactly the same in and around the world.

GIFs and videos are highly interactive. Experimentation and minimalism is the new hot in website designing. GIFs, videos, typography are all different scenarios of this latest trend. GIF or Videos are mostly used of corporate and professional websites. They say engage more with story doing rather than story telling. As much GIFs, live imagery and real data is portrayed in the websites more is the ratio of your users keeping up to your websites. With these latest new and newer trends, the evolution of graphic designers to website designers has in fact added the design world with more prospects.

Minimalism and micro minimalism has set a new level of website designing. As much minimalistic you try to keep your website, the more engaging it becomes. The best example of this latest trend in Netflix. It has concentrated more on the data projection than complicated and cluttered UI for that matter. Many Indian companies have jumped into this trend and recommend their clients for minimal website designs. Optimist Brand Design, an ad agency that specialises in this trend has made more than 70 websites with this approach. Their idea is simple, they are more into concentrating on mobile first and rest all later. With the correct research and user tendency studies, website designing has changed the paradigm completely, thus changed the brand presence digitally.

To sum up, website and its designing has changed drastically. As much the technology has evolved so has the working and designing of digital collaterals evolved. Marking your digital presence has become significant. It has become a way of marketing with the next most thing in the branding hierarchy.

How images help in advertising

Advertising is ways and means of reaching to the right customer through unique and creative message sharing. Different modes of advertising dates back to 18 century. Advertising most certainly is promoted because of target customers. The classic want of demand and supply has led this field to evolve and materialize in broader perspective. Who are the advertising people and what exactly happens when making and ad? May it be graphic design, digital ad or any other mode of communicating the message to the right audience, here are some major factors that come in action when advertisers are set to promote or propagate a product/service.

Everybody knows the main food and fodder of any ad is specifically the product it wishes to enhance. Other than that the second most important part for an ad is the mode of the message it needs to communicate. Image speaks louder than 1000 words, is the golden rule which every marketer has adopted. With respect to these images, there are certain unsaid rules and factors that an advertising agency works with.

Communication Capability: What an ad wants to convey, and what the product needs to convey should always be synchronized. When selecting an image, the designer or the visualizer has already made his mind into what kind of image is needed. The first and foremost factor for this is the message does the image is portraying.

Potent Target Group: Another selecting factor for an image is the target group. An ad must initiate a connect with the rightful audience. If you want to promote a mediocre, local product and use a luxurious rich lady, then the ad will miss the point of communication. Such an ad will be a total failure.

Immediate response to the Image:Once the communication is set, the target group is set another selection scenario needed for an image to qualify is the perception it ascertains through itself. What is the immediate response the image is trying to convey, will enhance the selection of that particular photo/image. Another sub-qualifying factor is does the image communicate dual meanings? If so, are both meanings as per our need. Once, the designer or visualizer is satisfied with the answer to these questions, an image is selected.

Instant connect to local population: If you might have noticed, an ad reflects an instant connect when the people or things that are photographed relate to us. So if you are a young college going student, definitely a mid-aged guy will not connect to you. Instead a young dynamic and enthusiastic model will definitely pull you over to its product. Based on this principles as well, celebrity endorsements are reflected as well. So when a traditional jeweler is launched, a well-dressed and simplistic model appeals the most.

Also, with respect to availability of images most ad agencies accumulate their stock with bulk buying of images. This should not be the deciding factor. Many a times, this system works but not at all times. The main factor of the ad is the product they need to promote, not the image that is to be used. Most certainly foreign images, foreign videos are cost effective but not ad worthy. Ad agencies should understand this and accordingly decide the image.

Location: Location matters the most. If the ad is released in Maharashtra, and all the personified images are either dark complexioned are wearing suits or dhoti, that ad will never relate to the local audience. The dressing style, small factors are complexion, way of attire, hand gestures etc. are some of the vital elements of an image. These things mark the significance for the ad. Accordingly, the image must be selected.

Although, some of the major deciding factors for an image are the above mentioned ones, they are altered as per the need of the product/service an ad wants to promote. Apart from them, image consumerism has become a vital part of advertising. Many ad agencies based in Pune, Maharashtra follow these basic principles while designing an advertisement. Whether the ad may be digital, print or outdoor the vital part of it is this very image that communicates everything creatively.