Tag Archives: brand design companies in Pune

Optimist is now registered ad agency

What is an ad agency? What do they actually do? How is a marketing company different from an ad agency? Anybody can have any of these questions in their mind or even all of these questions.

First of all, let’s start by answering these questions. An ad agency is a company who deals with product promotion, sales rise and innovative marketing techniques brought in front of its clients’ clients. So, if someone is having a business of water purifier, an ad agency can make their product hear and see for their audience. This is a simple ideation, right? But then, our next doubt has been left unanswered. So the main difference between a marketing agency and ad agency is that a marketing agency rakes their brain into giving you brief ideas about bringing your product/service into the light of your target group. Now, how these ideas and strategies must be executed in detail is the bread and butter of an ad agency. So if the water purifier company wants to showcase their product and the marketing agency has implemented a strategy of reaching to different vendors and distributors; an agency works on how they should promote their product in front of these people and in turn how these people must convey the basis of this product to their direct customers.

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This settled, once you try and research for different ad agencies in the market you will find stacked up under a pile of many different kinds of ad agencies that boast different kinds of specialty. With this confusion in mind, it might happen that you might end up hiring an ad agency that you have absolutely no idea about. How would you choose an ad agency that will be reliable, trustworthy and result oriented? Just like any product/service in market has some standards set out, even the companies have been enlisted as per the market standards. So, when you look for an ad agency, better look for an agency that has been enlisted amongst these standards. Registered agencies are the top most of these lines, next come the trademarked agencies that are still levelling up to these standards while there are many who have opened up for business.

Of many such agencies in Pune, Optimist Brand Design is amongst the top rated registered ad agency that formulates different creative techniques to make any product, brand or service a concise result oriented campaign. If you are looking for making your product or service into a brand, you should definitely work with the registered ad agencies like Optimist Brand Design. Their youth centric approach, innovative techniques and fresh-minded strategies have generated many businesses into a brand. If otherwise, you already have a brand and are looking for brand loyalty promotion Optimist Brand Design is the one way you should go forward with.

The Interconnection between Design and Marketing

For any agency, Design and marketing are two sides of the same coin. There is good design and then there is a design that fits well in all marketing parameters. However aesthetically good the design maybe, if it fails to achieve its goal or desired outcome then it is of no good to the brand.

It’s very important for any designer to understand the aim of the design before he/she gets going on the given task. The framework of designing is research. Understanding the product well, researching about it and deeply understanding the consumer behavior, their likes –dislikes is the ideal process that should be followed. If you don’t understand your target audience how will you deliver your message and get desired outcome.

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In such cases, agencies play a very vital role in deciding the fortune of the brand. Just satisfying the brand aesthetically doesn’t work. The agency needs to have expertise in marketing the brand well than just artistically designing creative’s for them. At the end of the day, the emphasize is on the outcome of the creative. The difference in work lies between two agencies again ie a creative ad agency & a brand design agency.

A creative ad agency would work to please you through a beautiful ad but a brand design agency would work to not create good but an effective ad or marketing collaterals for the brand. By an effective ad I mean an ad that strategically create good brand value and reaches the right audience at the right place. Analysis and strategy together take a good design long way. Creating a good design with the correct content but not placing it in front of the correct audience is an extreme wrong way of marketing.

For eg. Marketing a luxurious hand bag brand at local Bus Stand

Or

A mechanical spare part producer putting up an ad in a beauty and lifestyle magazine, is a severe case of marketing disaster.

The idea behind any marketing collateral design should be reaching its target audience. So a deep thought should be given about its target audiences, their whereabouts. In fact in print media ie in the highly read newspaper also, placing your advert strategically is very important. Placing a leisure trip advert on a city crime page is a blunder.

One such unfortunate thing seemed to happen in today’s Newspaper. Negligence of the agency let to the downfall of the advertisement and eventually the brand.

Right side advert of a Travel agency unfortunately placed right next to a crime article that states city’s fraud travel agent that duped money from its customer and denied them basic facilities like food on the vacation.

A case of sheer carelessness by the agency of placing a leisure travel companies ad on a city news crime sheet. Lack of strategy and research work leads to such unfortunate disasters. The agency designed a good ad but failed to strategically place it.

At Optimist Brand Design we understand the brand needs and hence work accordingly. We are the top brand design company, advertising agency and Digital marketing agency in Pune.

A Strong, Consistent Brand, Build Up Over Time, Is the Best Guarantee of Future Earnings

A brand is not a logo, name, trademark, symbol or jingle. Yes, these things affect the brand, but the brand encompasses all of this and more. Simply put, a brand is the sum total of all the impressions a customer has. Brand design companies in Pune help you to brand your product or services on various platforms because branding is something you should be focusing on even in your start-up days. It’s better to design a brand at the first place rather than fix it later.
Many small business owners I talk to already understand that branding is essential to their business, but surprisingly many of them don’t know really why. It is difficult to settle on one product branding definition because branding triggers an emotional connection in consumers. It is when the brand design agencies come into the picture. If done well, product branding can be maintained and produce a solid, well-connected network throughout the life of the product.
A brand’s success relies on the repetitive delivery of a consistent message. It is typically designed to cause immediate recognition by the viewer, inspiring trust, admiration, loyalty and superiority. There are plenty of companies out there with a prominent graph of success, but more are failing entirely. So, what it is that makes some businesses successful while their competitors are left in the dust? It’s not always an easy question to answer, but there are few companies that no matter what they do, they are lucky stars. One of the best examples is Nike. The great thing about Nike is that they have convinced the world that they are actually committed to improving our lives even though they are committed to making money.
Branding a product was amiable when there were no websites, Smartphone or social media. Today, innovative teams are required to brand a product across multimedia. Brand design and ad agencies in Pune like Optimist brand design apply their branding strategies across various platforms.
Creating and sustaining trust is what branding is all about. The best and most successful brands are completely logical. Every aspect of what they do and what they are strengthens brand image. A successful, consistent brand identity will distinguish and give acknowledgment to your company as well as creating an ‘irresistible’ factor for existing and potential new customers.

Get, Set…. Click: In the Fascinating lands of Pachgani

Summers bring out the tourists in everybody. As the temperature rises, the energy level of people keeps on increasing. But when June creeps in, the whopping rush of getting children back and running into school is always on priority. They say, every job has holiday except for Moms; we move on and paraphrase it to every job has a holiday except for parenthood. Worrying for a child to get good grades, good school and good education is the goal of each parent. Assuming you have the knowledge of expensive structure at any school. An exception to this is Dnyandeep English medium School and Hostel. The infrastructure and the location of the school make it on a different facade. Amidst the Pachgani hostels and Wai town, DEMS promises an atmosphere of sports, environment and complete attainment to proactive education and with exclusive reasonable fees.
The promising students and picturesque environment called for school photography project. Our photographer and art director captured scenes and images that celebrated the spirit of schooling beautifully. Every classroom, every child, every staff co-operated with extra enthusiasm. The hostel, the mess and the grounds made us go back into the times of our school days.

 

Having digitally active target audience, we promoted DEMS in a traditional way with the turn of events into the digital world. The challenge was grabbing the attention of the tourists travelling into the summer hotness while their enjoyment lasted. Hence, we started up with outdoor branding. Gradually people gave way and we were well off on our social platform. The main objective of the campaign was educating the parents about a school with all major resources few kilometres away. So our Digital Strategist cooked up an idea of all mathematical operations implemented in school. Within days the Likes and shares on the page increased.

Outdoor hoarding at Katraj Highway.

The increase in enquiries to the school was a major reward for the digital and advertising strategy.

Increase in parents’ engagement and response rate.
Tweets and retweets, likes and shares. People started taking in more action and DEMS was put on the Maharashtra map.
The resulting 10th students were also felicitated on social platform that involved the parents with tags and comments.

The new trend sets in… And which is here to stay for long…

Looking just 5 years back nobody would probably have said as internet the driving force for everything. It was there, but it was just a mere presence. But now, without it one cannot survive. Amongst the basic necessities of humankind it has become such a crucial part that it might take up first place in the basic necessities.

What changed in these 5 years? Technically everyone says in last five years. But frankly not much changed in 5 years. Like the green revolution and the white revolution, you can say it is a digital revolution. And the pioneers of this digital revolution are but many.
Pinpointing to digital marketing is one module of this revolution. First, it started as some media player. Then gradually, it became an uprising. An uprising of knowledge, an uprising of talent and an uprising of business.

Many businesses came up as one new method to turn up their start up to something more; and only those businesses paid heed who didn’t have anything to lose. But, this approach made them the best players in the business world. Thus everybody started with new age business tactics: Digital Marketing.

One of the key reasons as to digital marketing is the cost effectiveness and the resultant scenario. The minor charge of investments and the results define the success for digital marketing.All the more, with more progression in the sector there was whole shift in paradigm. The hiring in this particular sector boosted with a shift in the educational guidelines. Now many institutes have shaped their course structure promoting Digital media in the upfront.

The basic modules of digital media marketing enhance the digital business prominently. SEO and SEM boosts the digital presence. Earlier it was not necessary that the whole world should know about you. However, the evolution of the digital world has inadvertently led to it.

SMO and SMM have rationalized the social promotions for the businesses. Thus a new wave for maintaining public relations. With these hand in hand, Digital marketing attains a perfect model for generating leads into conversions.

Before, Digital marketing lead generation was a back end process that only marketing people knew about. With marketing now on the upfront that everyone knows about or has a clear picture about; lead generation is whole new driving force.

Now, whatever communication you choose or whatever media you opt, marketing is the suffix that generates progress and growth for everybody. Email marketing, Display ad (another way to say marketing), content marketing etc.

All in All, the new trend that sets does not usually survive as a media. But Digital Marketing stamped its roots so deep that it emerged as whole branch for business promotion. Mark any business sector, Digital marketing is the one media which cannot be ignored at all. And the one who ignores thus ignores the business development in itself.

This is my design

The design industry is what we call it now, but graphics has always been just a part of this design industry. Although a backbone of the design industry, graphic isn’t the only integral part. The integral part of this design industry is the designers. When designers put their minds to work they can create the impossible; or at least that’s what is presumable. When after a brief experience and the vast knowledge of the industry what and how does a designer actually work?

There needs to be some adherence to the practical experience he might have gained; or they must be some consideration of the language and the communication channel the design is put forward to. Howsoever, all the considerations are just a hymn and in reality have just maintained it the books or in such articles. Every design is unique and every designer is independent; that’s how a trending revolution for the design industry is inculcated. Recently when I was reading a similar article, some of the comments caught my eye and kept me thinking on the factors on which a designer is thought for his art. A consistent design with the applicable thought process brings out the best in designer. It might rather be that how well versed and high presence of mind a designer has, how challenging his rush for new idea makes him struggle brings out the self-evolving highly innovative and the current features of the design. A design should not follow any code, any system but should reveal its unique discipline. A design should recreate a new meaning, a new boundary and new horizon for itself and the challenges it will come across in the future. Certainly, the designer can reminisce the experience and the knowledge and still create an independent world of possibilities. Making a design is just like hunting for that perfect smell which takes you far away but its worth the journey; and when you get back you know you have achieved the epitome for excellence. All this clubbed with constructive consumerism makes the same design a profitable account. And when the design becomes a profitable medium, isn’t the whole macabre converts to aphrodisiac.

EVERYTHING A LAYMAN WISHES TO KNOW ABOUT ADVERTISING

Now-a-days everyone is talking about advertising & its importance in business. Lot of businesses are spending heaps of money in advertising their products. Every time I switch on the TV series of ads keeping displaying on every channel we put on. Each one is innovative than the other. 30 seconds of the ad is fully utilized to convey a message that would create lasting impressions on the mind of the audience. Once my friend was frustrated of these ads that he asked me, “Why it that all the time I have to watch these ads on television, before movies also listen to them of radio and waste my time?”

So to all my highly irritated pals, let’s understand from scratch what is advertising basically & how it has emerged as one most vital recipe to bring business to people.

What is advertising?
“Advertising is a form of marketing communication used to promote or sell something, usually a business product or service.” So it’s a technique used to drive people’s attention towards ones product or service.

How did advertising come to us?
The gift of advertising came from the ancient civilization. In Egypt, papyrus was used to make sales messages & wall posters. Lost & found messages were written on papyrus was also practiced in ancient Greek & Rome. Oral advertising was practiced in ancient Chinese culture in the form of music & poems. Other means of advertising in the ancient world were Wall/Rock painting, poems, plays, calligraphy etc. The 20th Century ushered a new dawn in the field of advertising.

Why Advertise?
The logic is simple, if you want your product or service to reach larger number of people at the same time, you’ll have to advertise. The type & medium of advertising will come secondary. Of course, the advertisement has to be powerful as it’s the first impression on the minds of the customers.

Which are the different ways in which one can advertise?
From time to time, the channels of advertising keep upgrading. With conventional advertising like newspaper, magazines still being on racks, the use of direct mail, social media caught like fire & helped advertising to transcend physical barriers.
Primitively only print advertisements we used. Then came radio and television and now the extensive use of internet has opened new avenues like social media advertisement, goggle ads, banners & pop ups etc. With vivid forms of advertising available today, one must pick a potent ad via the right channel to ensure it reaches the target audience of the product.