What is an ad agency? What do they actually do? How is a marketing company different from an ad agency? Anybody can have any of these questions in their mind or even all of these questions.
First of all, let’s start by answering these questions. An ad agency is a company who deals with product promotion, sales rise and innovative marketing techniques brought in front of its clients’ clients. So, if someone is having a business of water purifier, an ad agency can make their product hear and see for their audience. This is a simple ideation, right? But then, our next doubt has been left unanswered. So the main difference between a marketing agency and ad agency is that a marketing agency rakes their brain into giving you brief ideas about bringing your product/service into the light of your target group. Now, how these ideas and strategies must be executed in detail is the bread and butter of an ad agency. So if the water purifier company wants to showcase their product and the marketing agency has implemented a strategy of reaching to different vendors and distributors; an agency works on how they should promote their product in front of these people and in turn how these people must convey the basis of this product to their direct customers.
This settled, once you try and research for different ad agencies in the market you will find stacked up under a pile of many different kinds of ad agencies that boast different kinds of specialty. With this confusion in mind, it might happen that you might end up hiring an ad agency that you have absolutely no idea about. How would you choose an ad agency that will be reliable, trustworthy and result oriented? Just like any product/service in market has some standards set out, even the companies have been enlisted as per the market standards. So, when you look for an ad agency, better look for an agency that has been enlisted amongst these standards. Registered agencies are the top most of these lines, next come the trademarked agencies that are still levelling up to these standards while there are many who have opened up for business.
Of many such agencies in Pune, Optimist Brand Design is amongst the top rated registered ad agency that formulates different creative techniques to make any product, brand or service a concise result oriented campaign. If you are looking for making your product or service into a brand, you should definitely work with the registered ad agencies like Optimist Brand Design. Their youth centric approach, innovative techniques and fresh-minded strategies have generated many businesses into a brand. If otherwise, you already have a brand and are looking for brand loyalty promotion Optimist Brand Design is the one way you should go forward with.
While I was roaming around in the citybuzz I noticed something that caught my eye. It wasn’t that weird or even that beautiful for that matter. It was a simple ad of another real estate project. The difference was in the scheme they have to offer. Similar to maple ad only with no discrepancies our very own Jhakkas man was promoting another lucky draw scheme for real estate. While I thought this might turn the hill just it happened out for maple, I saw another ad this time on social media. Only then did it catch my interest. Otherwise brand shy Anil Kapoor does put himself into the brand endorsement world where a lucky draw home is equally appealed to its audiences. Known for his living habits from Dharavi, he has aptly been branded for the product or service the scheme calls for.
This is exactly what happens. Brand endorsements have a different sense of grabbing audiences’ interests. Why do brand endorsements actually work? Is it because of the face or because of the space? Well no one can put it perfectly. But, glamour does play an important role in advertising world. From rural population to urbane psychology; bollywood celebrities have always caught every spectator’s eye. Brand endorsements are not just a photo shoot or an ad campaign here or there. It is an inclusion of interactive approach by both brand ambassador and the marketer. Thus, the thought process while selecting someone for a brand promotion involves a proactive brand ambassador. So, even if a product is young and enthusiastic but if you choose a socially ignorant or social media shy celebrity the brand will hamper more negatively than being promoted. There are some who like bollywood glamour, while there are some who cue up to sports personalities. An interesting part of brand endorsement is the role played by each media. It’s not just images and TVCs of brand endorsers those appeals to target groups; but what they have had to say. There’s no secret, media encashes all this gossip into a fruitful media meat. There is an ancient saying; a person is smart but people are dumb. When your favourite personalities (or role models) say something, do something or show something you have an invincible loyalty towards it. This is how brand endorsement marketing actually promotes itself, based on the faith of the one person promoting. As times changed, the role of brand endorser changed from appearance to promotion. With the advent of today’s media part to a complete adoption of the brand stakes has grown out to be a brand positioning in today’s marketing world.
Advertising and marketing are the two sides of the same coin. When one wants to get into technical details and plan the tedious and highly serious notions; Marketing is the concept for them. This said, one will be more interested in the fiscal returns, investment profits and the growth curve achieved through all efforts by the business development professionals. However, it is totally forgotten that wherever these professional and tedious things lack, Advertising and mass communication comes to their rescue.
The art of selling creative trends clubbed with profit curve and inquisitive urge for digital knowledge and product promotion is advertising. The base definition may be so simple and easy but the evolution and the changing trends have seen many nuances. The basic newspaper ad to the foremost innovative trend of digital marketing. When one sits around to understand and move along the practicing trend of digital marketing there are so many advancements. A couple years back, Facebook had had its monopoly in the social media market. Slowly and eventually, twitter grabbed in. Then came the artistic runner ups; Pinterest, Instagram. But one never had the slightest hint that these sprinters will grab the marketing trend and advertise themselves as the ace players.
When one speaks about marketing, the old picture that comes to mind was a critically framed well-dressed young man with his sales kit in the brief case. Gradually this young salesman changed to a funky dressed messy haired art directors. The main diet for these crazy young art minders started when serious professionals tried and invested in the advertising market. Very few know the real journey of advertising from packaged products to a well-established entertainment industry. The most thriving marketing products is the entertainment industry. Films and TV screens need the utmost marketing tendencies. From posters to one liner quotes; whatever strategies that come in action advertise the niche product and the right move for branding the right amount and right quality. When the era evolved, so did the techniques. Posters and magazine interviews have been replaced by social apps and media pages. PR activities have gained much greater response.
So what do we learn from the advertising achievers is how to balance the graph of marketing tactics and creative strategies. One of the best strategy that has earned a greater mass communication and thus a progressive business was seen by the FIFA song. When the FIFA season creeps in, so do the products and songs and series start promoting the psychological marketing tendency. Back then the only media available used a prime clock of run time. Since then, time and technology evolved and the best possible strategy put forward an independent social app in the last FIFA season. If not such tactics, what more can advertising relate itself in the market is yet to be found.
Digital marketing or to be very precise Digital advertising has yet to see the best possible time for itself. What is now, is the ascending progressive market it has started gaining for itself. When Digital advertisers will spark up their creativity and the newest technology will support their ideas, marketing will see its new and innovative way for communication and business bargain.