Tag Archives: brand consultants in Pune

What Mascots do to your business?

There is absolutely no new way to gain popularity or market your business in any another manner. But even with traditional way of marketing, there are brands, which have become popular in short span of time in the adept way. There are actually many different ways how a brand gets known to its potential customers. Endorsements, question-answer campaigns, facts and info graphics or the most effective way that has proven till date to be great is innovating a mascot. An appropriate and well-designed mascot can swiftly amplify your brand and become your best marketing tool. It acts upon your social media connect as well. Therefore, all you need to do is work on your mascot, and have a imperative advertising campaign for a long period. However, it does not mean you have to put all your marketing resources single-handedly on this particular marketing tool.

What are Mascots?

Mascots are playful beings that exclusively communicate your brand values and your brand insights. They are the brand endorsers that unite your T.G. into one league. If you have a diversified demographics working along the brand, mascot is the best way where you can unite all your communication how much ever it may seem irrelevant. Mascots resonate with your target audience, inspire to stir up a conversation and engage in the community; Thus benefiting the brand essentially.

mascot

How effective are mascots?

Studies show mascots engage more appropriately than any brand endorsement tool. If we went to compare celebrity endorsement against mascots, undoubtedly mascots will be an effective tool which is left unhampered with any negative publicity. Exploring the Social Media, engaging content is the daddy of all. Reports depict while celebrity endorses increased the sale 3.19%, mascots have contributed to the rise in sales upto 24.17%. Also, significantly the maintenance expenditure and publicity valuation is very low for brand mascot. (Statistics taken from an excerpt in business2community.com)

How do you choose brand amplifying mascot?

Engage with your customers at periodic basis. Sometimes mascots choose themselves for the brand unlike any other marketing tool. Listen to what your audience want you to know and let your mascot take care of it. This will add to your brand buzz and boost the proportion of share ability. If your brand is relatively new, study your audience carefully and decide what should be attitude of your communication. This will enhance your decision for the mascot. Also keep in mind this will be the face of your brand permanently or at least for a long time. Therefore, choose your mascot accordingly. Let him grow as your brand grows. Some of the very effective mascots have outgrown their brands in the journey. Eg: Amul, Pillsbury, MRF and many such.

Another important thing needed for the mascot to be an effective tool is consistency. Keep in mind that your brand is partly recognised or will be recognised by your mascot. Therefore, it cannot be absent and appear suddenly. Make your campaigns mascot centric and you will be free of inconsistency.

How else does it work for your brand?

Other than creating a brand buzz for you, a mascot works more in converting your customers to being habitual to your brand. Take the example of Amul, even though many new brands have attacked the market, people still tend to prefer Amul. Moreover, the trends and the current topics have made people pronounce the brand name as an independent product name. This is another game changing initiative which has been enhanced by the mascot marketing tool.

Unpopular Mascots

Communicating a brand personality is a key objective of your mascot. In an effort to develop a friendly, relatable mascot, many brands lose sight of what a mascot is intended to do—establish a brand promise and embody the brand’s personality. When there is no brand promise present in a mascot, it loses its effectiveness as a brand representative. So, to avoid this disconnect, it’s important to collaborate with a creative team who can help you develop a mascot that accurately depicts your brand. A perfect example is Noid (Dominos Pizza) that prominently focused on a negative message communication. This approach hampered the brand in many ways resulting which the mascot had to be exited forever. (Excerpt taken from factscodesign.com)

For faster conversions try Inbound Marketing

In today time when anybody thinks of buying a house they don’t just go to the sales office of the project directly after seeing fancy hoardings or newspaper ads of Bollywood stars promoting the project. Purchasing a house is a big decision. Especially in today’s time when home prices are soaring into the sky.

When anyone decides to buy a house & if any realty project ad appeals to the person they would first RESEARCH. Ideally first go to Google, type the project name then check their website, social media pages, and their reviews. The research doesn’t end there. Check other projects in the desired area & its vicinity. Check & compare rates, reviews that are given by existing users.

This actually means that even the realty project owners have to keep themselves updated on the digital platforms to catch buyers there. Having a neat, informative website is very important. The website actually gives the first impression about any company or brand. But let’s face it, with tones of websites being available on the internet how will it actually catch the right website you’re looking for. There may be so many of realty projects with the same name.

In the digital world where almost all brands are registered on the internet, your brand needs a voice & that’s where Inbound Marketing comes in.

What is Inbound Marketing?

Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, SEO, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. The basis of inbound marketing is CONTENT.

Inbound Marketing ensures you reach the right audience with the right content at the right time & on right platform. It is strategically placing the right content on the internet to catch the audiences by studying the audience psychology.
For example : When I am looking for a house in Koregaon Park, I will go to the internet & type Best Realty Project in Koregaon Park & check the first link that comes in the results and if I have time then check some other links below it. People don’t even bother to check page 2, 3 and so on.

At Optimist Brand Design we make strategies that would lead your business to the first page where it would catch the eye of the audience instantly

Our Inbound Marketing strategy includes:

  • Website/ Landing Page optimized for search engines
  • Blogs – optimized for search engines
  • Social media
  • Articles
  • Mailers
  • Videos
  • Newsletters
  • Case studies etc

Ofcourse, outbound & inbound advertising go hand –in- hand. Outbound marketing gives that little push for conversions. We cannot completely ignore it. But Inbound Marketing creates the actual impact & helps majorly in conversions.

For more information on our Inbound Marketing Services, check http://optimist.co.in/digitalmedia.html

EVERYTHING A LAYMAN WISHES TO KNOW ABOUT ADVERTISING

Now-a-days everyone is talking about advertising & its importance in business. Lot of businesses are spending heaps of money in advertising their products. Every time I switch on the TV series of ads keeping displaying on every channel we put on. Each one is innovative than the other. 30 seconds of the ad is fully utilized to convey a message that would create lasting impressions on the mind of the audience. Once my friend was frustrated of these ads that he asked me, “Why it that all the time I have to watch these ads on television, before movies also listen to them of radio and waste my time?”

So to all my highly irritated pals, let’s understand from scratch what is advertising basically & how it has emerged as one most vital recipe to bring business to people.

What is advertising?
“Advertising is a form of marketing communication used to promote or sell something, usually a business product or service.” So it’s a technique used to drive people’s attention towards ones product or service.

How did advertising come to us?
The gift of advertising came from the ancient civilization. In Egypt, papyrus was used to make sales messages & wall posters. Lost & found messages were written on papyrus was also practiced in ancient Greek & Rome. Oral advertising was practiced in ancient Chinese culture in the form of music & poems. Other means of advertising in the ancient world were Wall/Rock painting, poems, plays, calligraphy etc. The 20th Century ushered a new dawn in the field of advertising.

Why Advertise?
The logic is simple, if you want your product or service to reach larger number of people at the same time, you’ll have to advertise. The type & medium of advertising will come secondary. Of course, the advertisement has to be powerful as it’s the first impression on the minds of the customers.

Which are the different ways in which one can advertise?
From time to time, the channels of advertising keep upgrading. With conventional advertising like newspaper, magazines still being on racks, the use of direct mail, social media caught like fire & helped advertising to transcend physical barriers.
Primitively only print advertisements we used. Then came radio and television and now the extensive use of internet has opened new avenues like social media advertisement, goggle ads, banners & pop ups etc. With vivid forms of advertising available today, one must pick a potent ad via the right channel to ensure it reaches the target audience of the product.