Tag Archives: best advertising agencies in pune

How images help in advertising

Advertising is ways and means of reaching to the right customer through unique and creative message sharing. Different modes of advertising dates back to 18 century. Advertising most certainly is promoted because of target customers. The classic want of demand and supply has led this field to evolve and materialize in broader perspective. Who are the advertising people and what exactly happens when making and ad? May it be graphic design, digital ad or any other mode of communicating the message to the right audience, here are some major factors that come in action when advertisers are set to promote or propagate a product/service.

Everybody knows the main food and fodder of any ad is specifically the product it wishes to enhance. Other than that the second most important part for an ad is the mode of the message it needs to communicate. Image speaks louder than 1000 words, is the golden rule which every marketer has adopted. With respect to these images, there are certain unsaid rules and factors that an advertising agency works with.

Communication Capability: What an ad wants to convey, and what the product needs to convey should always be synchronized. When selecting an image, the designer or the visualizer has already made his mind into what kind of image is needed. The first and foremost factor for this is the message does the image is portraying.

Potent Target Group: Another selecting factor for an image is the target group. An ad must initiate a connect with the rightful audience. If you want to promote a mediocre, local product and use a luxurious rich lady, then the ad will miss the point of communication. Such an ad will be a total failure.

Immediate response to the Image:Once the communication is set, the target group is set another selection scenario needed for an image to qualify is the perception it ascertains through itself. What is the immediate response the image is trying to convey, will enhance the selection of that particular photo/image. Another sub-qualifying factor is does the image communicate dual meanings? If so, are both meanings as per our need. Once, the designer or visualizer is satisfied with the answer to these questions, an image is selected.

Instant connect to local population: If you might have noticed, an ad reflects an instant connect when the people or things that are photographed relate to us. So if you are a young college going student, definitely a mid-aged guy will not connect to you. Instead a young dynamic and enthusiastic model will definitely pull you over to its product. Based on this principles as well, celebrity endorsements are reflected as well. So when a traditional jeweler is launched, a well-dressed and simplistic model appeals the most.

Also, with respect to availability of images most ad agencies accumulate their stock with bulk buying of images. This should not be the deciding factor. Many a times, this system works but not at all times. The main factor of the ad is the product they need to promote, not the image that is to be used. Most certainly foreign images, foreign videos are cost effective but not ad worthy. Ad agencies should understand this and accordingly decide the image.

Location: Location matters the most. If the ad is released in Maharashtra, and all the personified images are either dark complexioned are wearing suits or dhoti, that ad will never relate to the local audience. The dressing style, small factors are complexion, way of attire, hand gestures etc. are some of the vital elements of an image. These things mark the significance for the ad. Accordingly, the image must be selected.

Although, some of the major deciding factors for an image are the above mentioned ones, they are altered as per the need of the product/service an ad wants to promote. Apart from them, image consumerism has become a vital part of advertising. Many ad agencies based in Pune, Maharashtra follow these basic principles while designing an advertisement. Whether the ad may be digital, print or outdoor the vital part of it is this very image that communicates everything creatively.

Digital marketing- Yes or No

What is the difference between digital marketing and social media ads? To answer honestly, not much! Social media ads are in fact a small version of digital marketing itself. However, most people confuse them with Google ads. These ads too are included in digital marketing. If you go searching on the internet, you might find loads of articles and write ups on this topic. But, before starting let’s just objectify whether your business needs digital marketing or no. It’s a myth that e-commerce sites significantly need digital marketing. In an era where everything is run at a touch of fingertips, every business is passionate about having their digital presence. Digital Branding can be of great help to the business but only when you have worked on your goals for it and achieving results accordingly. Having an unrealistic goal for digital marketing can prove hazardous. Focus on what do you need from it. If you want to gain audience conversion, make a fruitful content and communicate it directly. If however, you are looking only for digital presence then telling what your product/service does will be beneficial.

Social media is a casual approach to your audience. Therefore, the things that you cannot materialize in PPC, can be made possible on social media. The cliched question-answer approach will give you in fact good result. Simple, plain content with this approach cannot be mismatched. Question and answers have a direct way for telling your audiences what your product/service does and what to expect from it. Although social media has reached momentously to a varied audience, balancing both PPCs and social media ads is the best way if you are thinking about digital marketing.

However, another problem that has risen is coping up with the constant new updates of social media is the need of the hour. If you must have followed Facebook or twitter from their earlier days, you can quite well understand what I am talking about. With the business competition rising, being active and being updated with the digital marketing tactics will prove equally futuristic in the long run.

Understanding the target audience even on digital platform helps for remarketing as well. Most marketing agencies lack in this regard and thus the failure of most digital campaigns. This can be avoided if you yourself take keen interests in understanding the modules and general know-how’s of social media, digital marketing and PPCs. Although not a part of digital marketing, but, big data gives a substantial foundation for the all new age marketing trends. Determining the objective and the communication for your online consumers enhances the success rate of ROI through digital marketing. Most agencies have jumped into this trend so fast that half of them don’t know how to calculate while half of them don’t show it to the marketers. Therefore, once you have set your objective next step in action will be understanding what the marketing agency is offering. Most certainly, you would want to run towards local media agency because they are familiar and easily adjustable. But, have a quick study on these certain points to make your business up and running even in digital platform.

The new trend sets in… And which is here to stay for long…

Looking just 5 years back nobody would probably have said as internet the driving force for everything. It was there, but it was just a mere presence. But now, without it one cannot survive. Amongst the basic necessities of humankind it has become such a crucial part that it might take up first place in the basic necessities.

What changed in these 5 years? Technically everyone says in last five years. But frankly not much changed in 5 years. Like the green revolution and the white revolution, you can say it is a digital revolution. And the pioneers of this digital revolution are but many.
Pinpointing to digital marketing is one module of this revolution. First, it started as some media player. Then gradually, it became an uprising. An uprising of knowledge, an uprising of talent and an uprising of business.

Many businesses came up as one new method to turn up their start up to something more; and only those businesses paid heed who didn’t have anything to lose. But, this approach made them the best players in the business world. Thus everybody started with new age business tactics: Digital Marketing.

One of the key reasons as to digital marketing is the cost effectiveness and the resultant scenario. The minor charge of investments and the results define the success for digital marketing.All the more, with more progression in the sector there was whole shift in paradigm. The hiring in this particular sector boosted with a shift in the educational guidelines. Now many institutes have shaped their course structure promoting Digital media in the upfront.

The basic modules of digital media marketing enhance the digital business prominently. SEO and SEM boosts the digital presence. Earlier it was not necessary that the whole world should know about you. However, the evolution of the digital world has inadvertently led to it.

SMO and SMM have rationalized the social promotions for the businesses. Thus a new wave for maintaining public relations. With these hand in hand, Digital marketing attains a perfect model for generating leads into conversions.

Before, Digital marketing lead generation was a back end process that only marketing people knew about. With marketing now on the upfront that everyone knows about or has a clear picture about; lead generation is whole new driving force.

Now, whatever communication you choose or whatever media you opt, marketing is the suffix that generates progress and growth for everybody. Email marketing, Display ad (another way to say marketing), content marketing etc.

All in All, the new trend that sets does not usually survive as a media. But Digital Marketing stamped its roots so deep that it emerged as whole branch for business promotion. Mark any business sector, Digital marketing is the one media which cannot be ignored at all. And the one who ignores thus ignores the business development in itself.