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Digital marketing- Yes or No

What is the difference between digital marketing and social media ads? To answer honestly, not much! Social media ads are in fact a small version of digital marketing itself. However, most people confuse them with Google ads. These ads too are included in digital marketing. If you go searching on the internet, you might find loads of articles and write ups on this topic. But, before starting let’s just objectify whether your business needs digital marketing or no. It’s a myth that e-commerce sites significantly need digital marketing. In an era where everything is run at a touch of fingertips, every business is passionate about having their digital presence. Digital Branding can be of great help to the business but only when you have worked on your goals for it and achieving results accordingly. Having an unrealistic goal for digital marketing can prove hazardous. Focus on what do you need from it. If you want to gain audience conversion, make a fruitful content and communicate it directly. If however, you are looking only for digital presence then telling what your product/service does will be beneficial.

Social media is a casual approach to your audience. Therefore, the things that you cannot materialize in PPC, can be made possible on social media. The cliched question-answer approach will give you in fact good result. Simple, plain content with this approach cannot be mismatched. Question and answers have a direct way for telling your audiences what your product/service does and what to expect from it. Although social media has reached momentously to a varied audience, balancing both PPCs and social media ads is the best way if you are thinking about digital marketing.

However, another problem that has risen is coping up with the constant new updates of social media is the need of the hour. If you must have followed Facebook or twitter from their earlier days, you can quite well understand what I am talking about. With the business competition rising, being active and being updated with the digital marketing tactics will prove equally futuristic in the long run.

Understanding the target audience even on digital platform helps for remarketing as well. Most marketing agencies lack in this regard and thus the failure of most digital campaigns. This can be avoided if you yourself take keen interests in understanding the modules and general know-how’s of social media, digital marketing and PPCs. Although not a part of digital marketing, but, big data gives a substantial foundation for the all new age marketing trends. Determining the objective and the communication for your online consumers enhances the success rate of ROI through digital marketing. Most agencies have jumped into this trend so fast that half of them don’t know how to calculate while half of them don’t show it to the marketers. Therefore, once you have set your objective next step in action will be understanding what the marketing agency is offering. Most certainly, you would want to run towards local media agency because they are familiar and easily adjustable. But, have a quick study on these certain points to make your business up and running even in digital platform.

The new trend sets in… And which is here to stay for long…

Looking just 5 years back nobody would probably have said as internet the driving force for everything. It was there, but it was just a mere presence. But now, without it one cannot survive. Amongst the basic necessities of humankind it has become such a crucial part that it might take up first place in the basic necessities.

What changed in these 5 years? Technically everyone says in last five years. But frankly not much changed in 5 years. Like the green revolution and the white revolution, you can say it is a digital revolution. And the pioneers of this digital revolution are but many.
Pinpointing to digital marketing is one module of this revolution. First, it started as some media player. Then gradually, it became an uprising. An uprising of knowledge, an uprising of talent and an uprising of business.

Many businesses came up as one new method to turn up their start up to something more; and only those businesses paid heed who didn’t have anything to lose. But, this approach made them the best players in the business world. Thus everybody started with new age business tactics: Digital Marketing.

One of the key reasons as to digital marketing is the cost effectiveness and the resultant scenario. The minor charge of investments and the results define the success for digital marketing.All the more, with more progression in the sector there was whole shift in paradigm. The hiring in this particular sector boosted with a shift in the educational guidelines. Now many institutes have shaped their course structure promoting Digital media in the upfront.

The basic modules of digital media marketing enhance the digital business prominently. SEO and SEM boosts the digital presence. Earlier it was not necessary that the whole world should know about you. However, the evolution of the digital world has inadvertently led to it.

SMO and SMM have rationalized the social promotions for the businesses. Thus a new wave for maintaining public relations. With these hand in hand, Digital marketing attains a perfect model for generating leads into conversions.

Before, Digital marketing lead generation was a back end process that only marketing people knew about. With marketing now on the upfront that everyone knows about or has a clear picture about; lead generation is whole new driving force.

Now, whatever communication you choose or whatever media you opt, marketing is the suffix that generates progress and growth for everybody. Email marketing, Display ad (another way to say marketing), content marketing etc.

All in All, the new trend that sets does not usually survive as a media. But Digital Marketing stamped its roots so deep that it emerged as whole branch for business promotion. Mark any business sector, Digital marketing is the one media which cannot be ignored at all. And the one who ignores thus ignores the business development in itself.