Tag Archives: ad agencies in pune

Optimist is now registered ad agency

What is an ad agency? What do they actually do? How is a marketing company different from an ad agency? Anybody can have any of these questions in their mind or even all of these questions.

First of all, let’s start by answering these questions. An ad agency is a company who deals with product promotion, sales rise and innovative marketing techniques brought in front of its clients’ clients. So, if someone is having a business of water purifier, an ad agency can make their product hear and see for their audience. This is a simple ideation, right? But then, our next doubt has been left unanswered. So the main difference between a marketing agency and ad agency is that a marketing agency rakes their brain into giving you brief ideas about bringing your product/service into the light of your target group. Now, how these ideas and strategies must be executed in detail is the bread and butter of an ad agency. So if the water purifier company wants to showcase their product and the marketing agency has implemented a strategy of reaching to different vendors and distributors; an agency works on how they should promote their product in front of these people and in turn how these people must convey the basis of this product to their direct customers.

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This settled, once you try and research for different ad agencies in the market you will find stacked up under a pile of many different kinds of ad agencies that boast different kinds of specialty. With this confusion in mind, it might happen that you might end up hiring an ad agency that you have absolutely no idea about. How would you choose an ad agency that will be reliable, trustworthy and result oriented? Just like any product/service in market has some standards set out, even the companies have been enlisted as per the market standards. So, when you look for an ad agency, better look for an agency that has been enlisted amongst these standards. Registered agencies are the top most of these lines, next come the trademarked agencies that are still levelling up to these standards while there are many who have opened up for business.

Of many such agencies in Pune, Optimist Brand Design is amongst the top rated registered ad agency that formulates different creative techniques to make any product, brand or service a concise result oriented campaign. If you are looking for making your product or service into a brand, you should definitely work with the registered ad agencies like Optimist Brand Design. Their youth centric approach, innovative techniques and fresh-minded strategies have generated many businesses into a brand. If otherwise, you already have a brand and are looking for brand loyalty promotion Optimist Brand Design is the one way you should go forward with.

Digital marketing- Yes or No

What is the difference between digital marketing and social media ads? To answer honestly, not much! Social media ads are in fact a small version of digital marketing itself. However, most people confuse them with Google ads. These ads too are included in digital marketing. If you go searching on the internet, you might find loads of articles and write ups on this topic. But, before starting let’s just objectify whether your business needs digital marketing or no. It’s a myth that e-commerce sites significantly need digital marketing. In an era where everything is run at a touch of fingertips, every business is passionate about having their digital presence. Digital Branding can be of great help to the business but only when you have worked on your goals for it and achieving results accordingly. Having an unrealistic goal for digital marketing can prove hazardous. Focus on what do you need from it. If you want to gain audience conversion, make a fruitful content and communicate it directly. If however, you are looking only for digital presence then telling what your product/service does will be beneficial.

Social media is a casual approach to your audience. Therefore, the things that you cannot materialize in PPC, can be made possible on social media. The cliched question-answer approach will give you in fact good result. Simple, plain content with this approach cannot be mismatched. Question and answers have a direct way for telling your audiences what your product/service does and what to expect from it. Although social media has reached momentously to a varied audience, balancing both PPCs and social media ads is the best way if you are thinking about digital marketing.

However, another problem that has risen is coping up with the constant new updates of social media is the need of the hour. If you must have followed Facebook or twitter from their earlier days, you can quite well understand what I am talking about. With the business competition rising, being active and being updated with the digital marketing tactics will prove equally futuristic in the long run.

Understanding the target audience even on digital platform helps for remarketing as well. Most marketing agencies lack in this regard and thus the failure of most digital campaigns. This can be avoided if you yourself take keen interests in understanding the modules and general know-how’s of social media, digital marketing and PPCs. Although not a part of digital marketing, but, big data gives a substantial foundation for the all new age marketing trends. Determining the objective and the communication for your online consumers enhances the success rate of ROI through digital marketing. Most agencies have jumped into this trend so fast that half of them don’t know how to calculate while half of them don’t show it to the marketers. Therefore, once you have set your objective next step in action will be understanding what the marketing agency is offering. Most certainly, you would want to run towards local media agency because they are familiar and easily adjustable. But, have a quick study on these certain points to make your business up and running even in digital platform.