Trade Show Tips for Exhibitors

Running a booth at a trade show or exhibition is tough and most of the times very exhausting. But this is the way to showcase your product all over the world, this is how commerce has to be conducted by many business sectors, so you should definitely make the best of it!

Trade show conventions allow both small and large businesses to compete on the same platform, no matter how big their trade show budget is. There are few things that trade show exhibitors do that can make an impact on their success at expos, but there are also many things that successful exhibitors avoid that are equally as important.

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Assuming you have your preparations, here are some ideas to help make your investment in trade shows and exhibitions more productive, more profitable, and even more rewarding.

1. Deciding booth place and what you want to put there

At a tradeshow, booth location can be beneficial or it can be harmful. One way to be sure you’ve got the best location in the trade show is to search for all the parameters that are essential for selecting a perfect booth place. Pick a stall design expert like Optimist advertising agency in Pune and set up a meeting to open up the discussion of what your company needs to stand out at your show. What are your objectives for being on the show and how best can you represent those objectives and your brand?

2. Customer Engagement is important

Always remember the first impressions are everlasting. A customer is not bound or determined to get to you. Don’t turn off customers with a poor experience. If your booth doesn’t make people want to stop by, you’ll never get them to take their next steps (i.e. learn more, purchase), no matter how good your product is. Remember, an experience a customer had with you can be memorable even though your product is the common.

3. Choosing a right booth staff

Your staff will be the face of your company at the trade show, so having a team that is enthusiastic, knowledgeable on your products or services, outgoing, and timely are important characteristics of these people. Having a staffer who is lazy, won’t make eye contact with attendees, knows very little about the products, and clearly doesn’t want to be there will reflect poorly on your business and would hurt your chances of generating all of the leads wanted to get the best return on investment.

4. Focus on post marketing and follow ups

For most of the exhibitors, the real work starts after the exhibition ends, i.e. converting all qualified leads into sales. So you must prepare your standard follow-up contact messages and literature in advance, set yourself a deadline to get these out — within the next week? and do make time for all those invaluable, top-priority follow-up calls?

Choose the best stall designers who know very well about industrial stall design, exhibition booth design and exhibition stand design to make your booth look more attractive. As an exhibitor, this list may also give you ideas on how to more fully harvest the potential value of trade shows, or perhaps how to better explain their value. With all these suggestions, put on a great exhibit show with great success and have fun.

A Strong, Consistent Brand, Build Up Over Time, Is the Best Guarantee of Future Earnings

A brand is not a logo, name, trademark, symbol or jingle. Yes, these things affect the brand, but the brand encompasses all of this and more. Simply put, a brand is the sum total of all the impressions a customer has. Brand design companies in Pune help you to brand your product or services on various platforms because branding is something you should be focusing on even in your start-up days. It’s better to design a brand at the first place rather than fix it later.
Many small business owners I talk to already understand that branding is essential to their business, but surprisingly many of them don’t know really why. It is difficult to settle on one product branding definition because branding triggers an emotional connection in consumers. It is when the brand design agencies come into the picture. If done well, product branding can be maintained and produce a solid, well-connected network throughout the life of the product.
A brand’s success relies on the repetitive delivery of a consistent message. It is typically designed to cause immediate recognition by the viewer, inspiring trust, admiration, loyalty and superiority. There are plenty of companies out there with a prominent graph of success, but more are failing entirely. So, what it is that makes some businesses successful while their competitors are left in the dust? It’s not always an easy question to answer, but there are few companies that no matter what they do, they are lucky stars. One of the best examples is Nike. The great thing about Nike is that they have convinced the world that they are actually committed to improving our lives even though they are committed to making money.
Branding a product was amiable when there were no websites, Smartphone or social media. Today, innovative teams are required to brand a product across multimedia. Brand design and ad agencies in Pune like Optimist brand design apply their branding strategies across various platforms.
Creating and sustaining trust is what branding is all about. The best and most successful brands are completely logical. Every aspect of what they do and what they are strengthens brand image. A successful, consistent brand identity will distinguish and give acknowledgment to your company as well as creating an ‘irresistible’ factor for existing and potential new customers.

Digital marketing- Yes or No

What is the difference between digital marketing and social media ads? To answer honestly, not much! Social media ads are in fact a small version of digital marketing itself. However, most people confuse them with Google ads. These ads too are included in digital marketing. If you go searching on the internet, you might find loads of articles and write ups on this topic. But, before starting let’s just objectify whether your business needs digital marketing or no. It’s a myth that e-commerce sites significantly need digital marketing. In an era where everything is run at a touch of fingertips, every business is passionate about having their digital presence. Digital Branding can be of great help to the business but only when you have worked on your goals for it and achieving results accordingly. Having an unrealistic goal for digital marketing can prove hazardous. Focus on what do you need from it. If you want to gain audience conversion, make a fruitful content and communicate it directly. If however, you are looking only for digital presence then telling what your product/service does will be beneficial.

Social media is a casual approach to your audience. Therefore, the things that you cannot materialize in PPC, can be made possible on social media. The cliched question-answer approach will give you in fact good result. Simple, plain content with this approach cannot be mismatched. Question and answers have a direct way for telling your audiences what your product/service does and what to expect from it. Although social media has reached momentously to a varied audience, balancing both PPCs and social media ads is the best way if you are thinking about digital marketing.

However, another problem that has risen is coping up with the constant new updates of social media is the need of the hour. If you must have followed Facebook or twitter from their earlier days, you can quite well understand what I am talking about. With the business competition rising, being active and being updated with the digital marketing tactics will prove equally futuristic in the long run.

Understanding the target audience even on digital platform helps for remarketing as well. Most marketing agencies lack in this regard and thus the failure of most digital campaigns. This can be avoided if you yourself take keen interests in understanding the modules and general know-how’s of social media, digital marketing and PPCs. Although not a part of digital marketing, but, big data gives a substantial foundation for the all new age marketing trends. Determining the objective and the communication for your online consumers enhances the success rate of ROI through digital marketing. Most agencies have jumped into this trend so fast that half of them don’t know how to calculate while half of them don’t show it to the marketers. Therefore, once you have set your objective next step in action will be understanding what the marketing agency is offering. Most certainly, you would want to run towards local media agency because they are familiar and easily adjustable. But, have a quick study on these certain points to make your business up and running even in digital platform.

The idea behind Gruhamev Jayate

This August we successfully designed & strategized a marketing campaign for our client Aksha Group called Gruhameva Jayate. This group mainly features budget friendly homes for their buyers. Currently they have six ongoing projects in Pune in their kitty. Their Chairman, has long vision of helping every single person buy a house of their own. This kind hearted person wants to make the house buying process stress & hassle free for the common man.

When Mr. Chaudhary, Chairman – Aksha Group came to us with his vision, we well understood his idea & conceived the Gruhamev Jayate campaign for Aksha Group aiming to offer 2000+ options to its buyers. Like Satyamev Jayate ( which is means “Truth alone triumphs.”), a mantra from our ancient Indian history we chose the campaign name Gruhamev Jayate – No more struggle for home. This title had to depict the battle every home buyer has to fight for buying a house of his own.
Unlike most real estate campaigns which are sales oriented we wanted this campaign to be more common people oriented. The communication of the campaign was decided to be like very simple that reached the hearts of the common man. Of course, the offers that Aksha Group had like the Convenient payment options, Family health coverage for every buyer with no additional charges were very thoughtful & buyer centric.

The campaign communication was decided to go on Print & Digital Media. Print included newspaper ads & OOH.

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The resulting outcome of campaign was brilliant and yet again the client was overwhelmed with our work. At Optimist Brand Design we try create some of the best & innovative designs & strategies of our diverse clientele. And that is why we are regarded as the best advertising agency in Pune.

Stall & Expo Management

As marketing tactics go, an advertising is pretty much the most creative thing. Place a catchy caption with an impressive imagery to support it and a big prominent business logo. Well… In recent times, there is absolutely many different things to look into marketing. There are advertisements, exhibitions, stall, kiosks, campaigns and so much more.

Exhibition and Stalls were not a usual marketing tool unless for a FMCG product or handicrafts. But, with the advancements in every manner and every field Exhibitions and stalls have become a major marketing tool for every business. An exhibition stall or an expo booth is the very likely place where your business and brand is going to matter the most in the span of an exhibition. Therefore, creating an impressive impact is pretty much necessary. So, it’s not a bad idea to put a little thought and planning into its design, of your expo booth or a stall design. Here are some things to consider when you design your horse’s living space.

Basic Dimensions

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There is no ideal size for a stall; depending on the size of the stall given by the event planners it is going to be your showroom cum office cum shop cum brand profile for the next couple of days. For small businesses like stationery or ceramics or DIYs, a 10 feet by 10 feet space probably is sufficient, but for commercial aspects you cannot restrict to single size. Of course, the limitations for stall size can be invariable as per the event organisers. Balancing these norms and producing a unique brand positioning through them is a tedious task. This is where stall designers, event companies and interior decorators come for your assistance. According to your business requirement they can consult you with the best possible option and in a reasonable budget.

Material and Finish

If you’re planning a stall with a proposed budget, you might have to work within the limits of material and the fabrication (such as POP finish, LED beams, in built structure etc.). Anew material for stall fronts and partitions is polypropylene, popularly known as “plastic boards.” Its credible and been tested in Europe for more than 10 years. They might be slightly expensive, they are no-maintenance and extremely safe. The individual plastic panels are approximately 11-2 inches thick, and are hollow. They have an innovative fixture method which is in a tongue-and-groove fashion that won’t loosen even with the impact of a heavy unloads, but can be taken apart and moved around if necessary. Therefore, if you have a frequent use of exhibitions and stalls this material will be a worthy investment.

Shape and Size

A countable budget might make a stall impossible, in some cases, to make your stalls square. Consider the width of your central aisle, for example–you want it to be at least long and spacious across in order to be able to manoeuvre your products, services, customer desks etc. without feeling short of elbow room. If you plan to set up a singular desk structure, there is no need of aisle or a platform, it would not require any generous dimensions. That could mean that your stalls take on a rectangular rather than a square shape. A great many stalls make up in length what they lack in depth, and a stall which is rectangular can be workable.

In terms of ceiling height, less is better in terms of safety and ventilation. Higher ceilings also means more wiring and light which will increase the risk of disaster and also your budget unnecessarily.

Most architects would agree the more the length, the brighter your stall can be. All the more, the furniture adds to the look and impression of your stall which reflects your brand. The pricey looking logo is the giveaway to your customers while they will be engrossed in the information provided by your sales desk in the exhibition. Therefore, when building a stall for an exhibition these are some basic things to be considered. If you are not quite aware about such detail intricate, you might need a help of advertising agency or event and expo planners.

What Mascots do to your business?

There is absolutely no new way to gain popularity or market your business in any another manner. But even with traditional way of marketing, there are brands, which have become popular in short span of time in the adept way. There are actually many different ways how a brand gets known to its potential customers. Endorsements, question-answer campaigns, facts and info graphics or the most effective way that has proven till date to be great is innovating a mascot. An appropriate and well-designed mascot can swiftly amplify your brand and become your best marketing tool. It acts upon your social media connect as well. Therefore, all you need to do is work on your mascot, and have a imperative advertising campaign for a long period. However, it does not mean you have to put all your marketing resources single-handedly on this particular marketing tool.

What are Mascots?

Mascots are playful beings that exclusively communicate your brand values and your brand insights. They are the brand endorsers that unite your T.G. into one league. If you have a diversified demographics working along the brand, mascot is the best way where you can unite all your communication how much ever it may seem irrelevant. Mascots resonate with your target audience, inspire to stir up a conversation and engage in the community; Thus benefiting the brand essentially.

mascot

How effective are mascots?

Studies show mascots engage more appropriately than any brand endorsement tool. If we went to compare celebrity endorsement against mascots, undoubtedly mascots will be an effective tool which is left unhampered with any negative publicity. Exploring the Social Media, engaging content is the daddy of all. Reports depict while celebrity endorses increased the sale 3.19%, mascots have contributed to the rise in sales upto 24.17%. Also, significantly the maintenance expenditure and publicity valuation is very low for brand mascot. (Statistics taken from an excerpt in business2community.com)

How do you choose brand amplifying mascot?

Engage with your customers at periodic basis. Sometimes mascots choose themselves for the brand unlike any other marketing tool. Listen to what your audience want you to know and let your mascot take care of it. This will add to your brand buzz and boost the proportion of share ability. If your brand is relatively new, study your audience carefully and decide what should be attitude of your communication. This will enhance your decision for the mascot. Also keep in mind this will be the face of your brand permanently or at least for a long time. Therefore, choose your mascot accordingly. Let him grow as your brand grows. Some of the very effective mascots have outgrown their brands in the journey. Eg: Amul, Pillsbury, MRF and many such.

Another important thing needed for the mascot to be an effective tool is consistency. Keep in mind that your brand is partly recognised or will be recognised by your mascot. Therefore, it cannot be absent and appear suddenly. Make your campaigns mascot centric and you will be free of inconsistency.

How else does it work for your brand?

Other than creating a brand buzz for you, a mascot works more in converting your customers to being habitual to your brand. Take the example of Amul, even though many new brands have attacked the market, people still tend to prefer Amul. Moreover, the trends and the current topics have made people pronounce the brand name as an independent product name. This is another game changing initiative which has been enhanced by the mascot marketing tool.

Unpopular Mascots

Communicating a brand personality is a key objective of your mascot. In an effort to develop a friendly, relatable mascot, many brands lose sight of what a mascot is intended to do—establish a brand promise and embody the brand’s personality. When there is no brand promise present in a mascot, it loses its effectiveness as a brand representative. So, to avoid this disconnect, it’s important to collaborate with a creative team who can help you develop a mascot that accurately depicts your brand. A perfect example is Noid (Dominos Pizza) that prominently focused on a negative message communication. This approach hampered the brand in many ways resulting which the mascot had to be exited forever. (Excerpt taken from factscodesign.com)

Facebooks Ads have become the Advertisers Favorite

With the enormous changes in our lifestyles there has been a shift in change in the products & services that we use. Since the product & its marketing go hand in hand, there are diverse ways in which one can actually market a product now. Brands these days prefer more digital adverts than the conventional print or outdoor ads. Digital ads reach the target group more since people spend maximum time of their day on the internet via various medians like phones, tabs, iPads & computers.

Facebook is one such social media platform where one can advertise its product successfully.
Did you know?

•   Worldwide, there are over 1.71 billion monthly active Facebook users
•   Daily active users on Facebook are 1.13 billion people
•   There are 1.57 billion mobile active users
•   Five new profiles are created every second
•   Every 60 seconds on Facebook 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.
Source (https://zephoria.com/top-15-valuable-facebook-statistics/)

Facebook is the single platform where one can reach its target audience fastest due to its multipying number of active users. Three most effective placements of the adverts are the Desktop Newsfeed, Mobile Newsfeed and Right Hand Side Feeds (viewed on the right hand side of your Facebook screen). With Facebook Adverts, one can actually select the audiences by their location, age, interests and more. This makes your adverts more relevant for the people who see them, and brings you real results. Additionally, along with your advert one can get directions to your shop, download your app, view your videos, add an item to a shopping basket or take another action on your website.

How to create an effective Facebook Ad?

At OPTIMIST BRAND DESIGN we follow the below mentioned guidelines to create effective & successful Facebook Adverts for our clients.

The two most important element of any Ad are its Content & it’s Design

•   Ads with minimum content have the highest reach
•   Write content that is easily readable & to the point
•   Include offers in the content & highlight it
•   Always have a Call – to – action to your advert
•   Use one single high quality image that describes your product.
•   Use text & font styles that go with the image that relates to your target audience

A good advertisement is the one with perfect combination of content design. To make it more convenient, Facebook lets you set a daily budget for your Ad also lets you measure its performance. Understanding your target audiences and their preferences is the primary way in which one can create a effective Facebook Ad.

For faster conversions try Inbound Marketing

In today time when anybody thinks of buying a house they don’t just go to the sales office of the project directly after seeing fancy hoardings or newspaper ads of Bollywood stars promoting the project. Purchasing a house is a big decision. Especially in today’s time when home prices are soaring into the sky.

When anyone decides to buy a house & if any realty project ad appeals to the person they would first RESEARCH. Ideally first go to Google, type the project name then check their website, social media pages, and their reviews. The research doesn’t end there. Check other projects in the desired area & its vicinity. Check & compare rates, reviews that are given by existing users.

This actually means that even the realty project owners have to keep themselves updated on the digital platforms to catch buyers there. Having a neat, informative website is very important. The website actually gives the first impression about any company or brand. But let’s face it, with tones of websites being available on the internet how will it actually catch the right website you’re looking for. There may be so many of realty projects with the same name.

In the digital world where almost all brands are registered on the internet, your brand needs a voice & that’s where Inbound Marketing comes in.

What is Inbound Marketing?

Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, SEO, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. The basis of inbound marketing is CONTENT.

Inbound Marketing ensures you reach the right audience with the right content at the right time & on right platform. It is strategically placing the right content on the internet to catch the audiences by studying the audience psychology.
For example : When I am looking for a house in Koregaon Park, I will go to the internet & type Best Realty Project in Koregaon Park & check the first link that comes in the results and if I have time then check some other links below it. People don’t even bother to check page 2, 3 and so on.

At Optimist Brand Design we make strategies that would lead your business to the first page where it would catch the eye of the audience instantly

Our Inbound Marketing strategy includes:

  • Website/ Landing Page optimized for search engines
  • Blogs – optimized for search engines
  • Social media
  • Articles
  • Mailers
  • Videos
  • Newsletters
  • Case studies etc

Ofcourse, outbound & inbound advertising go hand –in- hand. Outbound marketing gives that little push for conversions. We cannot completely ignore it. But Inbound Marketing creates the actual impact & helps majorly in conversions.

For more information on our Inbound Marketing Services, check http://optimist.co.in/digitalmedia.html

The Logo Designing Theory

A Logo is a combination on text & graphic that represents the identity of your company.  It creates a visual symbol that becomes the face of your business. It is how your business is recognized & reflects your businesses personality.  It is very difficult to go in the market without a logo.  In simple language logo is a mental shortcut to the product or company.

Imagine brand names like Microsoft, Amazon, Zara, Ola or McDonalds, KFC & Subway. When you were reading these names you could actually mentally visualize their logos. That’s the power of a logo & that’s the effect a good, powerful logo has on people.

At Optimist Brand Design we have created some really powerful & good logos for some of our revered clients.
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When a client has a logo to be designed, we follow a concrete strategy that leads to an effective logo design. It includes understanding the clients business, research, development, feedback & final changes.
1. Understanding the client’s product & its nature: We have one on one meeting or telephonic conversation with the client & understand their business & why they need a logo. The basis of any logo design is to understand WHY the logo is needed or WHAT is the nature of business?

2. Research: Once we get a fair idea of what the client actually wants, we further go ahead and research more about the company & its competitors in the market.

3. Inspirations & Sketching: Then we check for some online references like online logo galleries. Our designers love to check the latest trends in the design industry & keep themselves updated. Basic scribbles & sketches on paper of the first look of the logo is made.

4. Professional Implementation: Once these scribble gets a green signal from our Creative Director the logo is then made professionally in Adobe Illustrator which a professional designing tool used by all designers. Different versions of the logo are made like white, black & colorful. Using various backgrounds, shapes & lines.

5. Client Feedback: After creating different versions the logo is sent to the client for its feedback. 85% times they love & agree what we design for them. They select the best out of the options we present to them.

6. Final revisions: Incase there are any changes to be made in the design we revise the design & deliver the final logo design to the client. A mockup is created by placing the logo on various stationeries & advertising material for the client to have a better understanding as to how the logo will look.

To know more about our Logo Designing Program, check http://www.optimist.co.in/logo.html

Social Media is the Boss

Year 2016 has seen a lot of progress on the social media front. Social media trends are catching up like never before & it is becoming one of the best mediums to advertise brands to the world.  The greatest perk of social media marketing is that it bridges the gap between the customers & the brands.  People no longer wait to see the newspaper or television ads about their favorite brands but keep themselves updated on social media by following the brands.
2016 seems to be an exciting year for social marketers as there is some constant upgradation happening on the front. There some new & ongoing trends every marketer should keep an eye on

Live Streaming Video:

Offline events can be enjoyed easily by this social trend which is a boon in today’s time. We can view & enjoy streaming of live videos on various social media platforms now. Consumers now can have faster access to events by logging on Social Media in real time.  Miss Malini, one of India famous bloggers took to this trend and had unbelievable viewers to her videos.

 

Social Trading:

Since people spend maximum amount of time on the internet, brands catch their target audience by advertising on social media.  Maximum brands have introduced their individual retail website where the consumers can have a look at the latest collections. According to a recent survey, brand promotions done on social platforms have more conversions than traditional media.  Statistics in 2015 show:

  • Facebook introduced more ads than any other social platform
  • Youtube being a close competitor of Facebook added more ads in numbers which are visually very impactful
  • Twitters direct Buy button  still used immensely
  • Instragram rolled out its action oriented ad format
  • Pinterest now has buyable pins

Real Time Engagement:

Living upto customer expectations on social media is becoming a task for the brands. Social media keeps customers always connected & customers demand quick and easy solutions in real time.  Consumers are more likely to complain on social media than go with age old company complaint policy. In 2015, consumers complained about brands 879 million times . 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour.

What if the brands don’t reply to? They lose customer loyalty. 2016 has tools for faster responses like social listening & automation tools.  Social Media is fast moving & so is your business expected to.

Search Engine Optimization ( SEO) :

With all the technology & internet trends catching up, Content is still the King.  Businesses now stress more on content strategies & advertising which has more organic content.  Reaching out to the audiences with the correct content is the real challenge.  Also having the right SEO ranking is very important.  According to Google maximum number of people do not even read the search results Page 2 onwards. 33 % of the traffic go for the first listed item from Google’s organic search.

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