EVERYTHING A LAYMAN WISHES TO KNOW ABOUT ADVERTISING

Now-a-days everyone is talking about advertising & its importance in business. Lot of businesses are spending heaps of money in advertising their products. Every time I switch on the TV series of ads keeping displaying on every channel we put on. Each one is innovative than the other. 30 seconds of the ad is fully utilized to convey a message that would create lasting impressions on the mind of the audience. Once my friend was frustrated of these ads that he asked me, “Why it that all the time I have to watch these ads on television, before movies also listen to them of radio and waste my time?”

So to all my highly irritated pals, let’s understand from scratch what is advertising basically & how it has emerged as one most vital recipe to bring business to people.

What is advertising?
“Advertising is a form of marketing communication used to promote or sell something, usually a business product or service.” So it’s a technique used to drive people’s attention towards ones product or service.

How did advertising come to us?
The gift of advertising came from the ancient civilization. In Egypt, papyrus was used to make sales messages & wall posters. Lost & found messages were written on papyrus was also practiced in ancient Greek & Rome. Oral advertising was practiced in ancient Chinese culture in the form of music & poems. Other means of advertising in the ancient world were Wall/Rock painting, poems, plays, calligraphy etc. The 20th Century ushered a new dawn in the field of advertising.

Why Advertise?
The logic is simple, if you want your product or service to reach larger number of people at the same time, you’ll have to advertise. The type & medium of advertising will come secondary. Of course, the advertisement has to be powerful as it’s the first impression on the minds of the customers.

Which are the different ways in which one can advertise?
From time to time, the channels of advertising keep upgrading. With conventional advertising like newspaper, magazines still being on racks, the use of direct mail, social media caught like fire & helped advertising to transcend physical barriers.
Primitively only print advertisements we used. Then came radio and television and now the extensive use of internet has opened new avenues like social media advertisement, goggle ads, banners & pop ups etc. With vivid forms of advertising available today, one must pick a potent ad via the right channel to ensure it reaches the target audience of the product.

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