Category Archives: Advertising

Optimist is now registered ad agency

What is an ad agency? What do they actually do? How is a marketing company different from an ad agency? Anybody can have any of these questions in their mind or even all of these questions.

First of all, let’s start by answering these questions. An ad agency is a company who deals with product promotion, sales rise and innovative marketing techniques brought in front of its clients’ clients. So, if someone is having a business of water purifier, an ad agency can make their product hear and see for their audience. This is a simple ideation, right? But then, our next doubt has been left unanswered. So the main difference between a marketing agency and ad agency is that a marketing agency rakes their brain into giving you brief ideas about bringing your product/service into the light of your target group. Now, how these ideas and strategies must be executed in detail is the bread and butter of an ad agency. So if the water purifier company wants to showcase their product and the marketing agency has implemented a strategy of reaching to different vendors and distributors; an agency works on how they should promote their product in front of these people and in turn how these people must convey the basis of this product to their direct customers.

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This settled, once you try and research for different ad agencies in the market you will find stacked up under a pile of many different kinds of ad agencies that boast different kinds of specialty. With this confusion in mind, it might happen that you might end up hiring an ad agency that you have absolutely no idea about. How would you choose an ad agency that will be reliable, trustworthy and result oriented? Just like any product/service in market has some standards set out, even the companies have been enlisted as per the market standards. So, when you look for an ad agency, better look for an agency that has been enlisted amongst these standards. Registered agencies are the top most of these lines, next come the trademarked agencies that are still levelling up to these standards while there are many who have opened up for business.

Of many such agencies in Pune, Optimist Brand Design is amongst the top rated registered ad agency that formulates different creative techniques to make any product, brand or service a concise result oriented campaign. If you are looking for making your product or service into a brand, you should definitely work with the registered ad agencies like Optimist Brand Design. Their youth centric approach, innovative techniques and fresh-minded strategies have generated many businesses into a brand. If otherwise, you already have a brand and are looking for brand loyalty promotion Optimist Brand Design is the one way you should go forward with.

How images help in advertising

Advertising is ways and means of reaching to the right customer through unique and creative message sharing. Different modes of advertising dates back to 18 century. Advertising most certainly is promoted because of target customers. The classic want of demand and supply has led this field to evolve and materialize in broader perspective. Who are the advertising people and what exactly happens when making and ad? May it be graphic design, digital ad or any other mode of communicating the message to the right audience, here are some major factors that come in action when advertisers are set to promote or propagate a product/service.

Everybody knows the main food and fodder of any ad is specifically the product it wishes to enhance. Other than that the second most important part for an ad is the mode of the message it needs to communicate. Image speaks louder than 1000 words, is the golden rule which every marketer has adopted. With respect to these images, there are certain unsaid rules and factors that an advertising agency works with.

Communication Capability: What an ad wants to convey, and what the product needs to convey should always be synchronized. When selecting an image, the designer or the visualizer has already made his mind into what kind of image is needed. The first and foremost factor for this is the message does the image is portraying.

Potent Target Group: Another selecting factor for an image is the target group. An ad must initiate a connect with the rightful audience. If you want to promote a mediocre, local product and use a luxurious rich lady, then the ad will miss the point of communication. Such an ad will be a total failure.

Immediate response to the Image:Once the communication is set, the target group is set another selection scenario needed for an image to qualify is the perception it ascertains through itself. What is the immediate response the image is trying to convey, will enhance the selection of that particular photo/image. Another sub-qualifying factor is does the image communicate dual meanings? If so, are both meanings as per our need. Once, the designer or visualizer is satisfied with the answer to these questions, an image is selected.

Instant connect to local population: If you might have noticed, an ad reflects an instant connect when the people or things that are photographed relate to us. So if you are a young college going student, definitely a mid-aged guy will not connect to you. Instead a young dynamic and enthusiastic model will definitely pull you over to its product. Based on this principles as well, celebrity endorsements are reflected as well. So when a traditional jeweler is launched, a well-dressed and simplistic model appeals the most.

Also, with respect to availability of images most ad agencies accumulate their stock with bulk buying of images. This should not be the deciding factor. Many a times, this system works but not at all times. The main factor of the ad is the product they need to promote, not the image that is to be used. Most certainly foreign images, foreign videos are cost effective but not ad worthy. Ad agencies should understand this and accordingly decide the image.

Location: Location matters the most. If the ad is released in Maharashtra, and all the personified images are either dark complexioned are wearing suits or dhoti, that ad will never relate to the local audience. The dressing style, small factors are complexion, way of attire, hand gestures etc. are some of the vital elements of an image. These things mark the significance for the ad. Accordingly, the image must be selected.

Although, some of the major deciding factors for an image are the above mentioned ones, they are altered as per the need of the product/service an ad wants to promote. Apart from them, image consumerism has become a vital part of advertising. Many ad agencies based in Pune, Maharashtra follow these basic principles while designing an advertisement. Whether the ad may be digital, print or outdoor the vital part of it is this very image that communicates everything creatively.

The idea behind Gruhamev Jayate

This August we successfully designed & strategized a marketing campaign for our client Aksha Group called Gruhameva Jayate. This group mainly features budget friendly homes for their buyers. Currently they have six ongoing projects in Pune in their kitty. Their Chairman, has long vision of helping every single person buy a house of their own. This kind hearted person wants to make the house buying process stress & hassle free for the common man.

When Mr. Chaudhary, Chairman – Aksha Group came to us with his vision, we well understood his idea & conceived the Gruhamev Jayate campaign for Aksha Group aiming to offer 2000+ options to its buyers. Like Satyamev Jayate ( which is means “Truth alone triumphs.”), a mantra from our ancient Indian history we chose the campaign name Gruhamev Jayate – No more struggle for home. This title had to depict the battle every home buyer has to fight for buying a house of his own.
Unlike most real estate campaigns which are sales oriented we wanted this campaign to be more common people oriented. The communication of the campaign was decided to be like very simple that reached the hearts of the common man. Of course, the offers that Aksha Group had like the Convenient payment options, Family health coverage for every buyer with no additional charges were very thoughtful & buyer centric.

The campaign communication was decided to go on Print & Digital Media. Print included newspaper ads & OOH.

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The resulting outcome of campaign was brilliant and yet again the client was overwhelmed with our work. At Optimist Brand Design we try create some of the best & innovative designs & strategies of our diverse clientele. And that is why we are regarded as the best advertising agency in Pune.

What Mascots do to your business?

There is absolutely no new way to gain popularity or market your business in any another manner. But even with traditional way of marketing, there are brands, which have become popular in short span of time in the adept way. There are actually many different ways how a brand gets known to its potential customers. Endorsements, question-answer campaigns, facts and info graphics or the most effective way that has proven till date to be great is innovating a mascot. An appropriate and well-designed mascot can swiftly amplify your brand and become your best marketing tool. It acts upon your social media connect as well. Therefore, all you need to do is work on your mascot, and have a imperative advertising campaign for a long period. However, it does not mean you have to put all your marketing resources single-handedly on this particular marketing tool.

What are Mascots?

Mascots are playful beings that exclusively communicate your brand values and your brand insights. They are the brand endorsers that unite your T.G. into one league. If you have a diversified demographics working along the brand, mascot is the best way where you can unite all your communication how much ever it may seem irrelevant. Mascots resonate with your target audience, inspire to stir up a conversation and engage in the community; Thus benefiting the brand essentially.

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How effective are mascots?

Studies show mascots engage more appropriately than any brand endorsement tool. If we went to compare celebrity endorsement against mascots, undoubtedly mascots will be an effective tool which is left unhampered with any negative publicity. Exploring the Social Media, engaging content is the daddy of all. Reports depict while celebrity endorses increased the sale 3.19%, mascots have contributed to the rise in sales upto 24.17%. Also, significantly the maintenance expenditure and publicity valuation is very low for brand mascot. (Statistics taken from an excerpt in business2community.com)

How do you choose brand amplifying mascot?

Engage with your customers at periodic basis. Sometimes mascots choose themselves for the brand unlike any other marketing tool. Listen to what your audience want you to know and let your mascot take care of it. This will add to your brand buzz and boost the proportion of share ability. If your brand is relatively new, study your audience carefully and decide what should be attitude of your communication. This will enhance your decision for the mascot. Also keep in mind this will be the face of your brand permanently or at least for a long time. Therefore, choose your mascot accordingly. Let him grow as your brand grows. Some of the very effective mascots have outgrown their brands in the journey. Eg: Amul, Pillsbury, MRF and many such.

Another important thing needed for the mascot to be an effective tool is consistency. Keep in mind that your brand is partly recognised or will be recognised by your mascot. Therefore, it cannot be absent and appear suddenly. Make your campaigns mascot centric and you will be free of inconsistency.

How else does it work for your brand?

Other than creating a brand buzz for you, a mascot works more in converting your customers to being habitual to your brand. Take the example of Amul, even though many new brands have attacked the market, people still tend to prefer Amul. Moreover, the trends and the current topics have made people pronounce the brand name as an independent product name. This is another game changing initiative which has been enhanced by the mascot marketing tool.

Unpopular Mascots

Communicating a brand personality is a key objective of your mascot. In an effort to develop a friendly, relatable mascot, many brands lose sight of what a mascot is intended to do—establish a brand promise and embody the brand’s personality. When there is no brand promise present in a mascot, it loses its effectiveness as a brand representative. So, to avoid this disconnect, it’s important to collaborate with a creative team who can help you develop a mascot that accurately depicts your brand. A perfect example is Noid (Dominos Pizza) that prominently focused on a negative message communication. This approach hampered the brand in many ways resulting which the mascot had to be exited forever. (Excerpt taken from factscodesign.com)

EVERYTHING A LAYMAN WISHES TO KNOW ABOUT ADVERTISING

Now-a-days everyone is talking about advertising & its importance in business. Lot of businesses are spending heaps of money in advertising their products. Every time I switch on the TV series of ads keeping displaying on every channel we put on. Each one is innovative than the other. 30 seconds of the ad is fully utilized to convey a message that would create lasting impressions on the mind of the audience. Once my friend was frustrated of these ads that he asked me, “Why it that all the time I have to watch these ads on television, before movies also listen to them of radio and waste my time?”

So to all my highly irritated pals, let’s understand from scratch what is advertising basically & how it has emerged as one most vital recipe to bring business to people.

What is advertising?
“Advertising is a form of marketing communication used to promote or sell something, usually a business product or service.” So it’s a technique used to drive people’s attention towards ones product or service.

How did advertising come to us?
The gift of advertising came from the ancient civilization. In Egypt, papyrus was used to make sales messages & wall posters. Lost & found messages were written on papyrus was also practiced in ancient Greek & Rome. Oral advertising was practiced in ancient Chinese culture in the form of music & poems. Other means of advertising in the ancient world were Wall/Rock painting, poems, plays, calligraphy etc. The 20th Century ushered a new dawn in the field of advertising.

Why Advertise?
The logic is simple, if you want your product or service to reach larger number of people at the same time, you’ll have to advertise. The type & medium of advertising will come secondary. Of course, the advertisement has to be powerful as it’s the first impression on the minds of the customers.

Which are the different ways in which one can advertise?
From time to time, the channels of advertising keep upgrading. With conventional advertising like newspaper, magazines still being on racks, the use of direct mail, social media caught like fire & helped advertising to transcend physical barriers.
Primitively only print advertisements we used. Then came radio and television and now the extensive use of internet has opened new avenues like social media advertisement, goggle ads, banners & pop ups etc. With vivid forms of advertising available today, one must pick a potent ad via the right channel to ensure it reaches the target audience of the product.

Latest Marketing Fashion.

Advertising and marketing are the two sides of the same coin. When one wants to get into technical details and plan the tedious and highly serious notions; Marketing is the concept for them. This said, one will be more interested in the fiscal returns, investment profits and the growth curve achieved through all efforts by the business development professionals. However, it is totally forgotten that wherever these professional and tedious things lack, Advertising and mass communication comes to their rescue.

The art of selling creative trends clubbed with profit curve and inquisitive urge for digital knowledge and product promotion is advertising. The base definition may be so simple and easy but the evolution and the changing trends have seen many nuances. The basic newspaper ad to the foremost innovative trend of digital marketing. When one sits around to understand and move along the practicing trend of digital marketing there are so many advancements. A couple years back, Facebook had had its monopoly in the social media market. Slowly and eventually, twitter grabbed in. Then came the artistic runner ups; Pinterest, Instagram. But one never had the slightest hint that these sprinters will grab the marketing trend and advertise themselves as the ace players.
When one speaks about marketing, the old picture that comes to mind was a critically framed well-dressed young man with his sales kit in the brief case. Gradually this young salesman changed to a funky dressed messy haired art directors. The main diet for these crazy young art minders started when serious professionals tried and invested in the advertising market. Very few know the real journey of advertising from packaged products to a well-established entertainment industry. The most thriving marketing products is the entertainment industry. Films and TV screens need the utmost marketing tendencies. From posters to one liner quotes; whatever strategies that come in action advertise the niche product and the right move for branding the right amount and right quality. When the era evolved, so did the techniques. Posters and magazine interviews have been replaced by social apps and media pages. PR activities have gained much greater response.
So what do we learn from the advertising achievers is how to balance the graph of marketing tactics and creative strategies. One of the best strategy that has earned a greater mass communication and thus a progressive business was seen by the FIFA song. When the FIFA season creeps in, so do the products and songs and series start promoting the psychological marketing tendency. Back then the only media available used a prime clock of run time. Since then, time and technology evolved and the best possible strategy put forward an independent social app in the last FIFA season. If not such tactics, what more can advertising relate itself in the market is yet to be found.
Digital marketing or to be very precise Digital advertising has yet to see the best possible time for itself. What is now, is the ascending progressive market it has started gaining for itself. When Digital advertisers will spark up their creativity and the newest technology will support their ideas, marketing will see its new and innovative way for communication and business bargain.