Branding in Exhibition and Expo

Some businesses have a different approach when we speak of marketing trends, they most certainly do not over budget their advertising campaigns. Instead, they stand out with their brand promises through ways and means of exhibition or stall design or booth design. Exhibitions are the most favorable and cost effective solutions for instant brand promotion. Just like any marketing tool, some things should be considered while displaying your brand in expo or exhibition.

First and foremost is the arrangement of your brand value on the display panel. While you would like to focus more on what all should be expressed or communicated, going overboard can be a risky game to be played in an expo. Poor arrangement, cluttered design structure or an unattractive entrance is a big No-No for any display. Therefore, proper planning and structure will work wonders for your exhibition stall or trade show display. Analyse the branding space of your stall, make the most simplistic and equally balanced design.

A stall is a display space just like your office cabin or your room. Hence, what suits your office cabin interiors will definitely go for your stall. Thus, if your stall is small, keep the designs light coloured and precise. This will give a feeling of free space and airy. If however, if you have a long stall, fill it with multiple accessories and décor spaces to create a statement for your brand. Vertical arrangement for long stalls makes a simplistic décor.

To add to the effect, club your stall design with use of innovative display tools like fascia or logo embodiment and designs that pop out. Such techniques will add a status to your display thus making you stand out amongst others.
Apart from the look and feel, pay attention to the colour scheme of your stall. A brand is recognizable by mostly three attributes; the logo, the tagline and the brand colours representation your logo. While designing a layout or a colour scheme for your stall, look for colours that can match with your brand attributes. This will create a mark of your brand while at the exhibition as well as for the spectators.

Next, you need to understand is the presentation of your stall. The stall is set, the designs are done and the layout has been sort through. Now, the most important part is the compatible infrastructure for your stall. If you have to co-ordinate with your on-lookers keep a specific space assigned for it and design accordingly. Do not merge the layout of this space with that of your general brand design. This will ensure your on-lookers the special attention that require is appropriately dealt with.

Lighting is another part which must be considered in an exhibition stall. However, avoid the corner lightings or frame lightings when you are considering any exhibition stall. Light up your stall in the mid (which does not mean you ignore the corner pieces). The bright yellow lights are most preferred in the exhibition stalls as they create a flair of well-lit, structured and spacious display quarters.

Thus, with a perfect combination of lights, fabrication, accessories and colour technique you have a complete brand promotion display without trying too hard to look good.

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