The idea behind Gruhamev Jayate

This August we successfully designed & strategized a marketing campaign for our client Aksha Group called Gruhameva Jayate. This group mainly features budget friendly homes for their buyers. Currently they have six ongoing projects in Pune in their kitty. Their Chairman, has long vision of helping every single person buy a house of their own. This kind hearted person wants to make the house buying process stress & hassle free for the common man.

When Mr. Chaudhary, Chairman – Aksha Group came to us with his vision, we well understood his idea & conceived the Gruhamev Jayate campaign for Aksha Group aiming to offer 2000+ options to its buyers. Like Satyamev Jayate ( which is means “Truth alone triumphs.”), a mantra from our ancient Indian history we chose the campaign name Gruhamev Jayate – No more struggle for home. This title had to depict the battle every home buyer has to fight for buying a house of his own.
Unlike most real estate campaigns which are sales oriented we wanted this campaign to be more common people oriented. The communication of the campaign was decided to be like very simple that reached the hearts of the common man. Of course, the offers that Aksha Group had like the Convenient payment options, Family health coverage for every buyer with no additional charges were very thoughtful & buyer centric.

The campaign communication was decided to go on Print & Digital Media. Print included newspaper ads & OOH.

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The resulting outcome of campaign was brilliant and yet again the client was overwhelmed with our work. At Optimist Brand Design we try create some of the best & innovative designs & strategies of our diverse clientele. And that is why we are regarded as the best advertising agency in Pune.

Stall & Expo Management

As marketing tactics go, an advertising is pretty much the most creative thing. Place a catchy caption with an impressive imagery to support it and a big prominent business logo. Well… In recent times, there is absolutely many different things to look into marketing. There are advertisements, exhibitions, stall, kiosks, campaigns and so much more.

Exhibition and Stalls were not a usual marketing tool unless for a FMCG product or handicrafts. But, with the advancements in every manner and every field Exhibitions and stalls have become a major marketing tool for every business. An exhibition stall or an expo booth is the very likely place where your business and brand is going to matter the most in the span of an exhibition. Therefore, creating an impressive impact is pretty much necessary. So, it’s not a bad idea to put a little thought and planning into its design, of your expo booth or a stall design. Here are some things to consider when you design your horse’s living space.

Basic Dimensions

stall-design

There is no ideal size for a stall; depending on the size of the stall given by the event planners it is going to be your showroom cum office cum shop cum brand profile for the next couple of days. For small businesses like stationery or ceramics or DIYs, a 10 feet by 10 feet space probably is sufficient, but for commercial aspects you cannot restrict to single size. Of course, the limitations for stall size can be invariable as per the event organisers. Balancing these norms and producing a unique brand positioning through them is a tedious task. This is where stall designers, event companies and interior decorators come for your assistance. According to your business requirement they can consult you with the best possible option and in a reasonable budget.

Material and Finish

If you’re planning a stall with a proposed budget, you might have to work within the limits of material and the fabrication (such as POP finish, LED beams, in built structure etc.). Anew material for stall fronts and partitions is polypropylene, popularly known as “plastic boards.” Its credible and been tested in Europe for more than 10 years. They might be slightly expensive, they are no-maintenance and extremely safe. The individual plastic panels are approximately 11-2 inches thick, and are hollow. They have an innovative fixture method which is in a tongue-and-groove fashion that won’t loosen even with the impact of a heavy unloads, but can be taken apart and moved around if necessary. Therefore, if you have a frequent use of exhibitions and stalls this material will be a worthy investment.

Shape and Size

A countable budget might make a stall impossible, in some cases, to make your stalls square. Consider the width of your central aisle, for example–you want it to be at least long and spacious across in order to be able to manoeuvre your products, services, customer desks etc. without feeling short of elbow room. If you plan to set up a singular desk structure, there is no need of aisle or a platform, it would not require any generous dimensions. That could mean that your stalls take on a rectangular rather than a square shape. A great many stalls make up in length what they lack in depth, and a stall which is rectangular can be workable.

In terms of ceiling height, less is better in terms of safety and ventilation. Higher ceilings also means more wiring and light which will increase the risk of disaster and also your budget unnecessarily.

Most architects would agree the more the length, the brighter your stall can be. All the more, the furniture adds to the look and impression of your stall which reflects your brand. The pricey looking logo is the giveaway to your customers while they will be engrossed in the information provided by your sales desk in the exhibition. Therefore, when building a stall for an exhibition these are some basic things to be considered. If you are not quite aware about such detail intricate, you might need a help of advertising agency or event and expo planners.