Social Media is the Boss

Year 2016 has seen a lot of progress on the social media front. Social media trends are catching up like never before & it is becoming one of the best mediums to advertise brands to the world.  The greatest perk of social media marketing is that it bridges the gap between the customers & the brands.  People no longer wait to see the newspaper or television ads about their favorite brands but keep themselves updated on social media by following the brands.
2016 seems to be an exciting year for social marketers as there is some constant upgradation happening on the front. There some new & ongoing trends every marketer should keep an eye on

Live Streaming Video:

Offline events can be enjoyed easily by this social trend which is a boon in today’s time. We can view & enjoy streaming of live videos on various social media platforms now. Consumers now can have faster access to events by logging on Social Media in real time.  Miss Malini, one of India famous bloggers took to this trend and had unbelievable viewers to her videos.

 

Social Trading:

Since people spend maximum amount of time on the internet, brands catch their target audience by advertising on social media.  Maximum brands have introduced their individual retail website where the consumers can have a look at the latest collections. According to a recent survey, brand promotions done on social platforms have more conversions than traditional media.  Statistics in 2015 show:

  • Facebook introduced more ads than any other social platform
  • Youtube being a close competitor of Facebook added more ads in numbers which are visually very impactful
  • Twitters direct Buy button  still used immensely
  • Instragram rolled out its action oriented ad format
  • Pinterest now has buyable pins

Real Time Engagement:

Living upto customer expectations on social media is becoming a task for the brands. Social media keeps customers always connected & customers demand quick and easy solutions in real time.  Consumers are more likely to complain on social media than go with age old company complaint policy. In 2015, consumers complained about brands 879 million times . 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour.

What if the brands don’t reply to? They lose customer loyalty. 2016 has tools for faster responses like social listening & automation tools.  Social Media is fast moving & so is your business expected to.

Search Engine Optimization ( SEO) :

With all the technology & internet trends catching up, Content is still the King.  Businesses now stress more on content strategies & advertising which has more organic content.  Reaching out to the audiences with the correct content is the real challenge.  Also having the right SEO ranking is very important.  According to Google maximum number of people do not even read the search results Page 2 onwards. 33 % of the traffic go for the first listed item from Google’s organic search.

Get, Set…. Click: In the Fascinating lands of Pachgani

Summers bring out the tourists in everybody. As the temperature rises, the energy level of people keeps on increasing. But when June creeps in, the whopping rush of getting children back and running into school is always on priority. They say, every job has holiday except for Moms; we move on and paraphrase it to every job has a holiday except for parenthood. Worrying for a child to get good grades, good school and good education is the goal of each parent. Assuming you have the knowledge of expensive structure at any school. An exception to this is Dnyandeep English medium School and Hostel. The infrastructure and the location of the school make it on a different facade. Amidst the Pachgani hostels and Wai town, DEMS promises an atmosphere of sports, environment and complete attainment to proactive education and with exclusive reasonable fees.
The promising students and picturesque environment called for school photography project. Our photographer and art director captured scenes and images that celebrated the spirit of schooling beautifully. Every classroom, every child, every staff co-operated with extra enthusiasm. The hostel, the mess and the grounds made us go back into the times of our school days.

 

Having digitally active target audience, we promoted DEMS in a traditional way with the turn of events into the digital world. The challenge was grabbing the attention of the tourists travelling into the summer hotness while their enjoyment lasted. Hence, we started up with outdoor branding. Gradually people gave way and we were well off on our social platform. The main objective of the campaign was educating the parents about a school with all major resources few kilometres away. So our Digital Strategist cooked up an idea of all mathematical operations implemented in school. Within days the Likes and shares on the page increased.

Outdoor hoarding at Katraj Highway.

The increase in enquiries to the school was a major reward for the digital and advertising strategy.

Increase in parents’ engagement and response rate.
Tweets and retweets, likes and shares. People started taking in more action and DEMS was put on the Maharashtra map.
The resulting 10th students were also felicitated on social platform that involved the parents with tags and comments.

Trade Show – Behind the Scenes

Are you planning to hit the next exhibition or trade show to exhibit your product? Are you losing your mind over the design and execution of your stall? It’s high time you panic, because your stall is your brand face. It represents the brand image and says profuse things about your brand at a glance.

Exhibitions gives vivid opportunities to brands to reach their target audience on a personal level. Such events attract target customers to the stall where there can be a direct conversation between the buyer and seller. Majorly to attract customers, the stall or booth at the trade show/ exhibition should be very pleasing and visually impactful.

One such very exquisite and opulent stall was created by us (OPTIMIST BRAND DESIGN) for our revered client AKSHA GROUP. The stall space was taken at SAKAAL VASTU – one of the biggest property expos in Pune and Pimpri Chinchwad. Aksha Group was also the Title Sponsor of the event. This plush stall was created right at the entrance of the expo which caught the eye of every passerby. The magnificent stall was 24*4 square meters, which the biggest space taken up by any brand at the expo.

When our client came to us with the thought of participating at an expo, we made sure we created something very divergent and classy for him. We created maximum branding space along with a VIP zone where the customers had a warm discussion with the sales team. Since we had a pantry at the stall, every customer was greeted warmly with all kinds of beverages.

Small details like the color of the couch, style of the chair or display banners were well coordinated. The entire stall was branded in such a way that every detail about the projects of Aksha Group was visible to anybody entering the stall. The logo of the brand was made of actual poly carbonate that was later used at the corporate office of the client. Enough time and attention was given to minute details which led to the entire setup of the stall in 4 days. The staff comprised of everyone from fabricators, painters, carpenters, electricians to the interior decorators. My team made sure all the work was done well in advance and the stall looked ravishing on the day of the expo.

The stall turned out to be the one with maximum number of walk-ins and also the one having maximum number of bookings done at the event. While it was Aksha Groups debut participation at the expo we made sure it was his best experience with maximum conversion. We as a team had a wonderful experience in designing and executing the entire stall space for our client who was over whelmed with the response he got at the exhibition. We look forward to create such elusive yet appealing stalls for more brands in future.

The new trend sets in… And which is here to stay for long…

Looking just 5 years back nobody would probably have said as internet the driving force for everything. It was there, but it was just a mere presence. But now, without it one cannot survive. Amongst the basic necessities of humankind it has become such a crucial part that it might take up first place in the basic necessities.

What changed in these 5 years? Technically everyone says in last five years. But frankly not much changed in 5 years. Like the green revolution and the white revolution, you can say it is a digital revolution. And the pioneers of this digital revolution are but many.
Pinpointing to digital marketing is one module of this revolution. First, it started as some media player. Then gradually, it became an uprising. An uprising of knowledge, an uprising of talent and an uprising of business.

Many businesses came up as one new method to turn up their start up to something more; and only those businesses paid heed who didn’t have anything to lose. But, this approach made them the best players in the business world. Thus everybody started with new age business tactics: Digital Marketing.

One of the key reasons as to digital marketing is the cost effectiveness and the resultant scenario. The minor charge of investments and the results define the success for digital marketing.All the more, with more progression in the sector there was whole shift in paradigm. The hiring in this particular sector boosted with a shift in the educational guidelines. Now many institutes have shaped their course structure promoting Digital media in the upfront.

The basic modules of digital media marketing enhance the digital business prominently. SEO and SEM boosts the digital presence. Earlier it was not necessary that the whole world should know about you. However, the evolution of the digital world has inadvertently led to it.

SMO and SMM have rationalized the social promotions for the businesses. Thus a new wave for maintaining public relations. With these hand in hand, Digital marketing attains a perfect model for generating leads into conversions.

Before, Digital marketing lead generation was a back end process that only marketing people knew about. With marketing now on the upfront that everyone knows about or has a clear picture about; lead generation is whole new driving force.

Now, whatever communication you choose or whatever media you opt, marketing is the suffix that generates progress and growth for everybody. Email marketing, Display ad (another way to say marketing), content marketing etc.

All in All, the new trend that sets does not usually survive as a media. But Digital Marketing stamped its roots so deep that it emerged as whole branch for business promotion. Mark any business sector, Digital marketing is the one media which cannot be ignored at all. And the one who ignores thus ignores the business development in itself.

Branding: The identity of promotion

Advertising is a science!! With this statement done, you might conclude either the writer might have lost her mind or she simply does not take the field seriously. But that’s what audiences (and in this case the readers) have a tendency to instantly jump to final decisions. But if you would take a few moments and try to reason out this fact you might quite understand as to why I would say that.
Just like any chemical composition, advertising is also a combination of different elements and compounds. Also, if we really dig to deep roots we keep hearing many scientists saying that science in fact is an art. According to all the theorists and applied scientists when an invention is made, it is a work of art and imagination. Similarly isn’t any ad the foundation of same process? A process is another world. And in that world, exists different facets and where I metaphor them as an entire family. When you consider a single piece as ad, you might not understand this metaphor. But consider an ad as a whole series of campaign with use of different media and different communication. Of this entire family, Branding is just a part; but this part has its major hold onto everything. Branding isn’t just a story to tell by ways of logo, color, designing and use of different fonts. It is a system, a discipline, a personality with an abstract but calculative behavior. As and when this behavior becomes prevalent, the journey of this family member starts promoting and bringing sensible results to the family. No-one has actually constructed a phenomenon how a brand brings these results. But when you look carefully you will realize its potential. You probably might be wondering how often any brand has developed in the said sequence. Considering the heritage brands, they have had their behavior and have evolved in their journey; with their family extending and innovating.

The backgrounds are phenomenal with a careful study and scrutinized planning of branding. Not only does branding help the advertising process, it has described a socio-economic back drop in many ways. The in-film branding, the referential series metaphors, the spoofs of the brands all are in fact other faces of the same person. We might just wish to say as and when the person is prompted from a general society to the celebrity world, how it evolves and how it develops with help of media is a tricky business. Mostly it is said not all can handle stardom but when a brand is being born it is actually made for stardom. So the advertising, public relation, fame-game everything is a part of its life. How the creators and makers maintain it and effect with respect makes branding the big brother for advertising. How the big brother makes his own identity and helps the family to root in the fame society makes every brand a personality with eminence and endeavor.